Articles

Articles and Videos

• The Principle of Commitment and Behavioral Consistency

  March 4, 2018Mar 4, 2018 | Article: 7 minutemins to read

  Getting users to make a small commitment and follow up on it can increase engagement with content.

• The Authority Principle

  February 4, 2018Feb 4, 2018 | Article: 5 minutemins to read

  A perceived high-authority status of the person making a request can make people more compliant with that request. Applying this principle in UX can ease users' decision-making process.

• Attention Leans Left on Websites

  January 12, 2018Jan 12, 2018 | 2 minutemin video

  Eyetracking research shows people spend disproportionately more viewing time on the left half of the page versus on the right half.

  

• Horizontal Attention Leans Left

  October 22, 2017Oct 22, 2017 | Article: 4 minutemins to read

  Users spend 80% of the viewing time on the left half of the page vs. 20% on the right half. Standard designs will maximize user efficiency and company profits.

• First Impressions Matter: How Designers Can Support Humans’ Automatic Cognitive Processing

  October 1, 2017Oct 1, 2017 | Article: 7 minutemins to read

  The first visceral reaction to a site’s design influences how users perceive relevance, credibility, and even usability.

• Five User Requirements for Online Ads

  July 16, 2017Jul 16, 2017 | Article: 8 minutemins to read

  Adhering to user expectations and usability heuristics will ensure advertising content is delivered seamlessly and that brand image holds integrity.

• The Most Hated Online Advertising Techniques

  June 4, 2017Jun 4, 2017 | Article: 9 minutemins to read

  Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.

• Modal & Nonmodal Dialogs: When (& When Not) to Use Them

  April 23, 2017Apr 23, 2017 | Article: 10 minutemins to read

  Modal dialogs interrupt users and demand an action. They are appropriate when user’s attention needs to be directed toward important information.

• A Theory of User Delight: Why Usability Is the Foundation for Delightful Experiences

  March 5, 2017Mar 5, 2017 | Article: 7 minutemins to read

  UI embellishments can only produce surface delight; deep delight can only be achieved in functional, reliable, and usable interfaces.

• Why Zen Mode Isn’t the Answer to Everything

  December 18, 2016Dec 18, 2016 | Article: 5 minutemins to read

  Interfaces that temporarily hide the UI elements to emphasize content often increase the interaction cost, cognitive load, and the number of attention switches.

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