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Articles

Don Norman

Don Norman is co-founder and Principal Emeritus of Nielsen Norman Group. He is a member of the National Academy of Engineering, has been awarded three honorary degrees, and is the founder and director of the Design Lab at the University of California, San Diego.

Articles and Videos

  • DVD Menu Design: The Failures of Web Design Recreated Yet Again

    Designers of DVDs have failed to profit from the lessons of previous media. DVD menu structures are baroque, less usable, less pleasurable, less effective. It is time to take DVD design as seriously as we do web design. The field needs discipline, attention, to the User Experience, and standardization of control and display formats.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.