Attending this course and passing the exam earns 1 UX Certification credit, which also counts towards the optional Interaction Design Specialty.
Learn more about NN/g's UX Certification Program.
Organize and structure information to improve findability and discoverability
This course is an interactive lecture. A series of in-depth exercises let you apply and practice new principles and techniques, while staying grounded in the research that supports them.
In groups, you will analyze a website’s information architecture by considering the site’s target audiences and top tasks, evaluating the organization scheme and existing structure, and documenting a new structure for the site.
The course also includes:
Attending this course and passing the exam earns 1 UX Certification credit, which also counts towards the optional Interaction Design Specialty.
Learn more about NN/g's UX Certification Program.
"I learned a lot about how to structure my contents and the navigation above all. The part about the taxonomy made me aware about the unsuspected risks a bad taxonomy could lead to."
Liozon Kovia, iMak and My Mini Factory
"This course is about everything you go back and forth about when organizing your content. Great concrete ways to make decisions about categorizing and grouping information for your users. I want to share this with stakeholders in my organization."
Lauralee Haefner, University of Rochester Medical Center — Pediatrics
"Great class! As a senior designer with a traditional graphic design background, I came into UX without any formal training or education in UX. This class was perfect for me. All the info was valuable and relevant, and the class was the just the right amount of a learning challenge."
Jennifer Day, Navigating Cancer, Seattle
"Take this course if you want to feel even more confident in how you structure your experiences! I've made plenty of IA's before, but I learned so much and suddenly what I've made in the past feels so minimal and juvenile. I'm excited to work on my next IA!"
Josh Walz, ZoCo Design, Columbus, USA
More Participant Comments
"Clearly presented cross-section of useful, timely and relevant info that provides an excellent foundation for thinking about a site structure."
Denise Popovic, Royal Australasian College of Physicans
"Good UX isn't just about visual design--what's happening behind the scenes is just as important. Learning about IA, taxonomies, and the systems that make a site or product work is vital for any designer! I walked away with not only a thorough understanding of IA, but also how to run tests and parse the results. And I came away equipped with rationale to convince (or dissuade!) stakeholders. Highly recommend!"
Sarah Mohs, Intuit, Minneapolis, MN, USA
"I would highly recommend this course to anyone who feels like they are weak in IA. This course is phenomenal for mid and senior level UX folks. I highly recommend it since the course content is focused on the details of the IA."
Visalam Vasanth, Austin, TX
"Anyone looking to start out in UX Design should take this course. Informational Architecture is one of the most important aspects of UX design, and can be one of the most confusing. I would consider it a "must have" an any UXers collection of knowledge. I immediately started looking at how I organized sites I'd already done, and thinking about them in a new way. The course is engaging and seamlessly executed to give you tools and advice to put into practice immediately."
Yolande Sukal, Freelance Senior Visual Designer, San Luis Obispo, CA USA
"Absolutely yes. It is suitable both for those who already have a basic knowledge of the subject and for beginners..."
Alessandro D'Annibale, TSW, Treviso, Italy
"I've been looking for a course to formalize my IA knowledge and fill in any gaps I was worried I might have, and this was it. This has given me not only the base of knowledge I wanted on the subject, but also additional resources to continue my learning. Thanks for offering such a great course!"
Bree Westphal, Curriculum Associates, Madison, USA
"I did benefit a lot. Thanks a gain. I enjoyed the high density of information. I'd tell ppl to be quick in taking notes ;)"
Kim Corti, Ginetta, Bern, Switzerland
"Extremely helpful, rich insights and robust examples made this session very productive."
Kim Diaz, Web Producer - Digital Content & UX, AICPA
"Loved the video examples provided — helped drill in concepts; and made some of them much easier to grasp."
Saffron Davis, The Regional Municipality of York
"For UX designers, this is a great introduction to the study of IA. Just the right amount of depth given the class time."
Kim Paetzold, GE Oil & Gas
"Great course content. Very engaging speaker. Learned so many tools to use."
Venod Krishaan, Entrust Datacard
"This is a course that is great for people who are interested into being a 'researcher' type of UX designers. This involves less graphic/ aesthetics/ designer-ish elements but nonetheless the knowledge is super useful for architecting a product!"
Allen CHOW, Turn Right Limited, Hong Kong
"Page did a great job. He was clear, welcoming, and reinforced the sometimes complex IA concepts well. I am a jack-of-all trades in UX, but definitely learned new material from this class, as from all your classes I have attended."
Angela Thalls, Santa Cruz, CA, USA
"If you have wondered where else is IA reflected other than website navigations, if you had hard time making IA design decisions, or not knowing how to interpret testing results, this workshop will be very helpful. The instructor has in-depth knowledge in IA and hands-on IA experience in various industries. However, the course delivery is without academic jargons and easy to consume. Besides, the instructor is very encouraging with questions from the audience."
Naomi Zhang, Simon Fraser University, Vancouver, Canada
"Most of my knowledge on this topic is self-taught, so it's good to have this clarify my knowledge and fill in the gaps. The instructor is very friendly, easy to understand and willing to stop for questions."
Tracy LeGault, Simpleview
"This course provided a very detailed overview of key information architecture principles. I left the session with valuable frameworks and specific resources I can take back to my organization."
"Course was fast-paced and concise, which kept me well engaged."
Nicole Funaro, Travelers Insurance
"An excellent mix of research analysis and real world website analysis. Really helped us to think in terms of principals rather than absolutes."
Bruce Reedy, Charlotte, NC
"Excellent speaker! She was very clear and concise. This conference is excellently organized, offers diverse opportunities for participants and is facilitated by talented professionals from NN/g."
Lauren Gaches, Silver Spring, MD
"This was a crash course in information architecture. We are better prepared as we tackle this challenge. I know I'll need to assemble a team, have realistic expectation for how long this will take. Very valuable."
Michael Gottlieb, Washington, DC
"I love that the examples are a wide variety of sites that are not all well-known, different industries and users."
Lisa Roose, Fayeteville, NC
"Overall strong presentation, well guided, detailed methodologies delivered in a well spoken, digestible manner."
Christopher Whittemore, Availity
"This course was extremely engaging. Garrett is very clear and excellent at answering questions w/ the right amount of detail. His examples are easy to understand."
Mary Abbott, Crate and Barrel
"I really liked Page's style of presenting, it's very engaging I didn't get bored at all and this course ends at 1AM for me. Really strong storytelling and presentation skills. Kudos for that! People who are considering this course: "Go for it, it's worth it unless you're an expert in the field already"."
Mirela Ignat, , Cluj-Napoca, Romania
"Great course. It gives lot of knowledge on how to architect your application based on the data you've. It's so detailed that you'll even know how to name perfectly name a Button on your application.
I liked everything about the course. I like all NN/g courses and speakers."
Swarup Reddy, TriNet, New York NY
"Fantastic instructor — very knowledgeable and approachable, comprehensive."
Karina Sekanaka, AFK
"Learnt a lot about how to organize the structure of a user accessed system so that users can find what they're looking for and accomplish their tasks."
Kirschen Seah, Collins Aerospace
"Excellent class! I learned a ton and look forward to applying it on real life."
Nicole Lun, Chicago, IL
"This class is great! It really helps people understand best practices for organizing apps and sites. It also gives you a way to talk to more technical people."
Joey Froemling, Vizient, Inc.
"This course was very informative and helped me to better understand what I need to do to better the IA of my company's website."
Flora O'Malley, Northwell Health
"I would say this 6-hour course is better than any multiweek course at a college/university/bootcamp. I believe I did benefit from it. As I was learning, I immediately knew what I would need to do when I go into to work the next day to improve UX processes."
"I think IA is an underexposed topic within UX. The course is often seen as dull and boring, but the teacher knows how to take you along in the world of information architecture in a passionate way. The practical exercises were very useful and gave you enough tools to get started quickly."
Jeroen Straatman, Rotterdam, The Netherlands
"Page provided an informative and fun IA course! It was suitable for beginners to advanced professionals who have worked with IA or will be working with IA."
Pauline Amell Nash, Seattle Public Schools
"This course provided me sufficient knowledge and confidence to analyze IA data from card sorting, content to label audits. What really helped was Page's ability to explain intimidating concepts really well and his guidance on how to properly interpret reports (like dendograms and similarity matrix) to inform how to structure IA ."
"For people who aren't familiar with an information architecture, this is a very engaging survey of the topic — it's quite comprehensive and very clear, particularly given that information architecture is one of the more complicated challenges for design, analysis, and general understanding — there's math, epistemology, design, linguistics, etc., etc. This is not an easy topic to present in a survey intro and I think this one-day overview is a goods tart. I've worked with computational linguistics researchers for years so I was familiar with a number of the topics, but the application to design gave me some good tips and tricks that I'd not thought of. Anyone who's not had exposure to information architectures would benefit from this class, although — as I indicated above — some of the elicitation and evaluation methods could be a bit tricky for quantitative novices to understand. Also, the class was quite funny, full of examples that were both illustrative and amusing, which kept the participants engaged. All in all, nicely done."
Laura McNamara, Sandia National Laboratories, Albuquerque, NM
"I absolutely loved this course! Page passionately talks about this topic and got me really excited to analyse and improve all of my projects and dig deeper."
Kerstin Manninger, trigo GmbH, Vienna, Austria
"This course really helped to solidify my understanding of Information Architecture, and feel more confident in the terminology, when to use certain artifacts etc, compared to when I've tried to piece together the knowledge via articles and books. Page was really great at explaining the different concepts in depth, and the case studies/examples shown helped to show the "why" behind any reasoning. It would've been great if there was time for 1 or 2 more breaks (even if just for 5 minutes). As the information is very dense, it was difficult to take it all in at once, especially towards the end of the days."
Dominique M, London, UK
"The Information Architecture course made me re-think my approach to designing websites ensuring that the content is structured in such a way as to maximise findability and simplifying the experience for all users."
David Fenner, IBM, London, UK
"I have been casually looking for IA materials and tools on the internet for almost a year and what I found was all mainstream and not applicable in my job. Glad I found this course with extremely practical knowledge, rich examples, and useful tools and methods."
Vigor A Sasmito, Funpodium (Yi Zhao Consulting), Taipei, Taiwan
"It's a great introduction to IA. I was able to assess a site that I work on with some of the things I learned in this course. It also gave me some tools and ideas on how we might evolve the IA on this site."
Tamsin Douglas, Shopify, Ottawa, Canada
"The class serves as both a great starting point and as a refresher for UX professionals dealing with complex systems of information. I enjoyed Page's examples and real world insights combined with a solid basis in IA. Getting to hear other students' questions and insights also helps me understand the topic and understand my stakeholder questions better."
Wes H, Mofiti, Bozeman, US
"As someone who's new to UX, I only had a basic understanding of IA. This class has been very insightful and helped uncover new areas that I can now explore further."
Nicole Ho, Singapore
"I like the practical tips covered by Page, which makes it easy and feasible to apply all these things we've learnt in class to our everyday work. I appreciate the research insights here and there in the content syllabus, an eye-opener for sure. Definitely a course which i will recommend to people who want to learn more about Information Architecture!"
Katie Koh, Govtech Singapore, Singapore
"It was a great class. The theory is explained in a simple way that is very easy to comprehend and it's complemented with a lot of real examples that help you to understand and see what are the best practices.
The practical exercises help to understand the theory and make it really fun to explore the different concepts and approaches."
Esteban Angulo, TINYpulse, HCMC, Vietnam
"I benefited from the course in realizing some past judgements and decisions. There were a lot of good clarifications and information. I would definitely recommend this course."
Annika Das, Communications Training Analysis Corporation (CTAC), Falls Church, Virginia, USA
"I'd highly recommend it! Page was an excellent instructor with infectious energy, and I learned a lot of insightful things about IA. I'm excited to apply the things I learned in my day-to-day work!"
Jeffrey Shao, GE Gas Power, Atlanta, GA, USA
"Definitely to take this course especially since IA is something new to me, i like how we are introduced to the different ways to structure an IA."
Ilyas Shalihin, NCS PTE LTD, Singapore
"I definitely benefited and and would recommend this course. The amount of content was balanced with good examples and discussion for clarification."
Mary T, Boston, USA
"It was a great beginner and refresher course on information architecture that reignited my interest in the topic!"
Courtney Quell, Auto Club Group, Detroit, MI USA
"The course offers an overview of Information Architecture, including IA planning principles of the organisation, labeling, structure, taxonomy and, search. A good course for any IA beginners and/or people who need refreshing their knowledge. Page answered most of the additional questions throughout the class; he also stayed behind to answer any questions that weren't answered. There are a handful of great questions being answered in the Slack channel too. There is nothing to dislike."
Rachel L., A&U Consulting Taiwan, Taiwan
"This was a really great crash course for people learning IA properly for the first time like me. There's a ton of really great methods, and the examples are really actionable in my own work."
Pat Hwang, Atlassian, Sydney, Australia
"IA is a luxury for many companies, my team never discussed IA, so take the class if your UX maturity level is high in your company."
Victor Korosi, mdf commerce, Montreal, Canada
"I'd totally recommend it. I liked how the instructor emphasized certain areas that are critical in IA."
Dima Aburajab, PwC, Amman, Jordan
"An incredibly thorough and interesting introduction to the field of Information Architecture. I've done a lot of IA work before taking this class, but I still took so much away from it and enjoyed it immensely."
Nigel Moyes, Tundra Interactive, Melbourne, Australia
"Probably the most insightful and directly implementable course I've taken!"
Daniel Isylgan, doxy.me, Kyiv, Ukraine
"This is a great course if you are looking for ways to group your digital product's information in a meaningful way."
Thamer Dajani, Saudi Fransi Capital, Riyadh, Saudi Arabia
"I would highly recommend it to all of my UX/UI peers. Many practitioners, such as myself, have transited into UX work from graphic design and naturally learned all there is about it on the job. At some point, I felt I was reaching a glass ceiling. With the help of this course, I could evaluate my skills around architecture, see where I am now and where I can do with an improvement. I also learned about techniques and methods to evaluate architecture in current projects - that I can apply right away. It has been an amazing course."
Leni Pepelisheva, SumUp, Sofia, Bulgaria
"If you have an upcoming design or redesign project this is the course to take. It is practical, informative, and I left with concrete ideas about where to go next on some projects that were previously overwhelming."
Chelsey Millen, Nova Scotia Health, Halifax, Nova Scotia
"If you work as a product/experience designer, you absolutely must attend this course. This course may not give you all answers but it will help you to be aware of the best practices of the IA that will make you a better designer."
Alona Vinnyk, ESO, Austin, TX, USA
"This is a a great course to take whether you are just starting out learning IA, or have fallen into it and looking for validation you are on the right path and tips to improve."
Tracey Jackson, MERGE, Atlanta, USA
"I loved the course and Page's delivery. The exercises we did were well structured to help apply our learning to very tangible situations."
May Ling Tan, Google, Montreal
"You will come away from this course with a different and better understanding of what information architecture is, and how to apply it. It's full of content that's backed up by research, as well as examples and exercises that bring the content to life."
Jo Marsicano, Hennepin County, Minnesota (county government), Minneapolis, MN USA
"This is an incredibly valuable course. The content covered provides an essential foundation for all UI and UX specialties."
Terri Harlow, Canadian Museum of Immigration at Pier 21, Halifax, NS, Canada
"There's more to IA than you think! In this very engaging course, Page covers how IA is related to more than just your website's menu or header. It's so current and applicable, I look forward to taking this back to my team and applying this to future projects. Thanks Page!"
Dasha Veysey, Zoocha Ltd, London, UK
"This IA course was incredibly informative. Covers a large range of IA related topics clearly and concisely. I would definitely recommend this class and instructor to other UXers."
Robert Turner, Booz Allen Hamilton
"The material presented in the course was clear and with great specific examples on all the concepts around Information Architecture. The structure of the course is also very well thought, starting with principles and going deeper into definitions, methods, tactics. I liked that the course instructor offered suggestions to more specialized resources, in case somebody wants to go even deeper in the topic and possible next steps."
Paola Molina, Friedrichshafen
"I did benefit from the course. The instructor was great and I learned a lot. I also learned where to expand my knowledge. I'd encourage people who are considering this course in doing it, especially those who are new to IA and work in a Web-based environment."
Marcel Schwahn, BLUPRNT GmbH, Offenbach, Germany
"The course inspired me to go home and re-work this interface I'm working on."
Hans Grunth, Grundfos
The Information Architecture (IA), or organization, of a website or application is critical, because it determines whether or not users are successful in finding desired information and completing tasks. This course introduces the core components of a good IA, as well as essential IA design methods and strategies.
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