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Focus on Results, Not on Perfect UX (Don Norman)

Summary: When designing, think about what the person is trying to accomplish. Don't let the design get in the way.

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https://www.youtube.com/watch?v=LTE-v4RzRHs

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Don Norman is co-founder and Principal Emeritus of Nielsen Norman Group. He is a member of the National Academy of Engineering, has been awarded three honorary degrees, and is the founder and director of the Design Lab at the University of California, San Diego.

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