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Ecommerce Selling Strategies from Brick and Mortar Stores

Summary: The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites.

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https://www.youtube.com/watch?v=OJjh4eupLnM

Video Author

Therese Fessenden is a Senior User Experience Specialist with Nielsen Norman Group, host of the NN/g UX Podcast, and manager of the 1-Hour Talk program. Her research focuses on understanding human behaviors, attitudes, and expectations in order to better orchestrate system and service design strategies. 

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