Articles

Kara Pernice

Kara Pernice is Senior Vice President at Nielsen Norman Group. Pernice pioneered UX research methods beginning in the early 1990's, and continues to evolve user-centered research methods and processes to best collaborate with organizations. She helps to improve their UX strategy, increase their UX maturity, and derive experiences that useful, simple, and surpass business goals. Pernice is accomplished at evaluating and managing design situations, and crafting with a team the most fitting research methods, and converting this analysis into insights and outstanding designs. She is the creator of NN/g's Intranet Design Annual and UX Certification Program.

@karaann

Articles and Videos

Best Intranet Design Trends of 2018
February 24, 2018Feb 24, 2018 | 3 minutemin video
This year's intranet design winners focus on simplified designs, large headline text, and links to social sites.
Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas
February 18, 2018Feb 18, 2018 | Article: 8 minutemins to read
Affinity diagramming has long been used in business to organize large sets of ideas into clusters. In UX, the method is used to organize research findings or to sort design ideas in ideation workshops.
Eyetracking Shows How Task Scenarios Influence Where People Look
December 15, 2017Dec 15, 2017 | 2 minutemin video
Task scenarios are core to usability studies. The way researchers write tasks can bias usability results by influencing where people focus their attention.
How to Deal With Bad Design Suggestions
December 10, 2017Dec 10, 2017 | Article: 5 minutemins to read
Gracefully respond to unsolicited design ideas, and prevent them from derailing good design. Turn them into UX learning experiences.
Bad Icons: How to Identify and Improve Them
November 19, 2017Nov 19, 2017 | Article: 5 minutemins to read
Related links are often chunked as a set, each with an icon. One bad icon hurts user interaction. A set of bad icons is worse because it amplifies confusion, adds clutter, and wastes screen real estate.
F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)
November 12, 2017Nov 12, 2017 | Article: 8 minutemins to read
Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.
Exhaustive Review or “I Can’t Believe It’s Not There” Phenomenon: Evidence from Eyetracking
October 29, 2017Oct 29, 2017 | Article: 10 minutemins to read
Repeatedly scanning the same content can indicate confusion or engagement. Often, it happens because users’ expectations are not met.
Don’t “Validate” Designs; Test Them
September 10, 2017Sep 10, 2017 | Article: 4 minutemins to read
The phrase “validate the design” discourages teams from finding and following up on UX issues in user testing. UX research must drive design change, not just pat designers on the back.
F-Pattern in Reading Digital Content
August 25, 2017Aug 25, 2017 | 2 minutemin video
Eyetracking research shows people read Web content in the F-pattern. The results highlight the importance of following guidelines for writing for the Web.
The Talking-Head Video 2.0: Findings from Eyetracking Research
August 20, 2017Aug 20, 2017 | Article: 7 minutemins to read
Even a talking-head video can keep people engaged. Take advantage of residual fixations upon scene changes; vary the facial expression, subject position, and even camera angle to reawaken the user’s attention.
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