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Articles

Kate Moran

Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

@kate__moran

Articles and Videos

  • Usability Heuristic 4: Consistency and Standards

    No. 4 of the top 10 UX design heuristics is to stick to UI conventions and follow existing standards, so that users know what to expect and how to operate the interface.

  • Large Devices Preferred for Important Tasks

    Despite substantial improvements in mobile UX over the past decade, people still tend to do their most important online activities on larger screens.

  • Setup of an Eyetracking Study

    If you’re planning on running your own eyetracking study, pay attention to equipment, supplies, and placement to ensure high quality data.

  • Remote Ideation: Synchronous vs. Asynchronous

    Asynchronous remote ideation allows people to contribute ideas whenever it’s convenient to do so, but synchronous sessions lead to faster results and more team building.

  • "It Depends": Why UX Is Dependent on Context

    When we’re asked questions, UX professionals will often respond with, “it depends.” Why do we rely so much on this phrase?

  • Remote UX Work: The NN/g Case Study

    Remote UX work is challenging, but using digital collaboration and communication tools can mitigate some of its difficulties. Our recommendations are based on NN/g’s experience as a remote company.

  • Why Confidence Intervals Matter for UX

    To make valid design decisions from quantitative user research data, you should be familiar with the concept of a confidence interval.

  • Creepiness–Convenience Tradeoff

    As people consider whether to use the new "creepy" technologies, they do a type of cost-benefit analysis weighing the loss of privacy against the benefits they will receive in return.

  • A/B Testing vs. Multivariate Testing for Design Optimization

    Like A/B testing, multivariate testing is a design optimization method that involves experimenting with live traffic to find the best impact on conversions.

  • Children’s Exposure to Digital Technology Causes Parental Anxiety

    North American parents are concerned with technology’s impact on children’s social and emotional development, Chinese parents worry about health and academics