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Articles

Alita Joyce

Alita Joyce is a User Experience Specialist with Nielsen Norman Group. She is a mixed-methods researcher with a specialization in cognitive psychology and behavioral observation. Alita has published research on a diverse range of topics, such as interface design patterns, young technology users, social media, emerging technologies, and strategic design initiatives. 

@alitamjoyce

Articles and Videos

  • Why Microinteractions Are Important for UX

    Defining microinteractions and why getting these small UI details right matters for the quality of the user experience.

  • Five Mistakes in Designing Mobile Push Notifications

    Provide value to users before asking them to receive your app’s notifications; tell them what the notifications will be about. Don’t send notifications in bursts; make it easy to turn them off.

  • Microinteractions in User Experience

    Microinteractions convey system status, support error prevention, and communicate brand. They are initiated by a trigger, are single-purpose, and can make the experience engaging.

  • Peak–End Rule: Use to Your Advantage

    Users largely judge their experience with your product or service on two data points: the peak and the end.

  • Toggle-Switch Guidelines

    On/off switches are UI elements that prompt users to choose between 2 mutually exclusive options, always have a default value, and provide immediate results.