Users have trained themselves to divert their attention away from areas that look like advertising. When designed well, sidebars can effectively increase content discoverability.
Carousels allow multiple pieces of content to occupy a single, coveted space. This may placate corporate infighting, but on large or small viewports, people often scroll past carousels. A static hero or integrating content in the UI may be better solutions. But if a carousel is your hero, good navigation and content can help make it effective.
Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable.
A site did most things right, but still had a miserable 14% success rate for its most important task. The reason? Users ignored a key area because it resembled a promotion.
Users rarely look at display advertisements on websites. Of the 4 design elements that do attract a few ad fixations, one is unethical and reduces the value of advertising networks.
Anything that is a great print design is likely to be a lousy web design. The big canvas size and controlled layout make print visually superior; web interaction is more engaging.
Users' reactions to early design ideas for the Sun Microsystems' 1997 Web site demonstrate that users are becoming more web sophisticated, and prefer straightfoward access to content.
Because computers are no longer used exclusively for utilitarian tasks, we should use systematic methods to design products that are not just efficient but also attractive to users.
Icons for Sun Microsystems' website design were designed and tested in several iterations, both independent of and in context with the full Web site design.
Designers, researchers, and generalists alike can improve their visual design skills through creative exercises focused on identification, replication, or exploration.
Users believe that designs that look good also work well, and UX should take advantage of this. But don't make aesthetic usability lead you astray as a designer, because the UI must actually work well for long-term success.
Spreadsheet defaults don't generate the most meaningful visualizations of UX data. Modify charts to enhance Context, Clutter (less of it than spreadsheet software likes!), and Contrast.
When visual design elements appear clearly different (for example, have contrasting colors) users easily deduce that the contrasting item is different or special in some way. So if it actually is different, this enhances usability.
Animations can make user interfaces both easier and nicer to use, but the timing has to be right, as we demonstrate in this video. Many other details also contribute to the quality of animation in the user experience.
To enable fast and reliable understanding of data shown on dashboard overviews, use visualization styles that work with human preattentive visual processing.
Users pay more attention to big things than to small things, and this design principle can be used to prioritize a user experience design, such as a web page or application screen.
Users are constantly evaluating whether they believe what you're saying and whether to leave a website. You can do 4 things to make users trust you more and stay on your site.
We asked over 200 hiring managers who hire for UX jobs what they look for in candidates' portfolios. The expectations are different for people looking to be hired as designers vs. as researchers, and also different for junior vs. senior positions.
The number of senior citizens who use computers and the Internet grows every year. This user population does have special needs, driven by the human aging process, and modest design changes can vastly increase the business you get from seniors.
Anybody who's already a good UI designer and can make great screens, has a big head start to becoming a good UX designer, but more is required to excel in this expanded role.
No. 8 of the top 10 UX design heuristics is to remove unnecessary elements from the user interface and to maximize the signal-to-noise ratio of the design.
Change blindness is the tendency for people to overlook things that change outside their focus of attention. In user interface design, this explains why screen changes that seem striking to the designer can be completely ignored by users.
No. 1 of the top 10 UX design heuristics is to provide visibility of system status through proper feedback, so that the user knows how commands are being interpreted and what the computer is up to at any time.
Simplicity depends on the capacity of the information channel and what's simple for one device, can be primitive or intricate for another, since screens are information channels with a limited capacity. When you're designing for multiple devices, don't go by common cliches like "simple is good."
Grids are a great framework to help designers quickly put together a clean, well-aligned interface, and help users to easily scan, read, and use those interfaces.
Moving UI elements attract attention, which often means distracting users from accomplishing their primary goals. Some types of animations are more distracting than others, and it's important to match how attention grabbing the motion is to the context and user needs.
Visual design details like fonts and colors can have subtle but important effects on the overall user experience. Use research methods that are sensitive to these effects to test your visual design.
Images are content, and different types of images serve different purposes. Decorative images have a role in establishing tone and emotional appeal, but they must not interfere with a user’s ability to accomplish a task.
To support the user experience, colors need to be combined wisely so that they work together well, do not overwhelm, and communicate the same kind of information everywhere in the interface.
Vertical navigation is a good fit for broad or growing IAs, but takes up more space than horizontal navigation. Ensure that it is left-aligned, keyword front-loaded, and visible.
We made the 10 heuristics’ posters easy to read and understand by iterating through multiple versions and improving each based on user-centered principles and methods.
Aesthetically pleasing designs can provide memorable experiences that differentiate a brand. However, interfaces should only include necessary elements, with high informational value. Clarity will always win over visual flourish.
A clear visual hierarchy guides the eye to the most important elements on the page. It can be created through variations in color and contrast, scale, and grouping.
The design of vote-by-mail materials (made imperative by the COVID-19 pandemic) have UX issues that make the voting process unnecessarily difficult and error prone.
Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.
Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened.
The principles of scale, visual hierarchy, balance, contrast, and Gestalt not only create beautiful designs, but also increase usability when applied correctly.
In people with normal vision (or corrected-to-normal vision), visual performance tends to be better with light mode, whereas some people with cataract and related disorders may perform better with dark mode. On the flip side, long-term reading in light mode may be associated with myopia.
Typography concepts can sometimes get lost in translation between researchers, developers, designers, and stakeholders. Use this cheat sheet to help you decode the meaning of common or often mistaken typography terms.
Parallax-scrolling effects add visual interest, but they often create usability issues, such as content that is slow to load or hard to read. Consider if the benefits are worth the cost.
The name of the intranet, its logo, and the visual relationship with the company’s external website are key elements to consider when establishing a brand and an identity for your intranet.
