Managing User Experience Strategy

Design thinking, early UX methods, content strategy, market research, quantitative assessments, process innovation, design patterns, and UX career development

Strategy: Everyone wants to do it, but what exactly is user experience strategy and how can you implement at your company? And if you are not in a position to be operating strategically today, how can you set yourself or your team up to do so in the future? 
This session will address these key questions.

User experience strategy can include many activities, such as design thinking, early user experience methods, content strategy, certain types of user and market research, quantitative assessments, process innovation, design patterns, UX organizational structure, and career development. Using real-world case studies, you will learn how to use these concepts as effective strategies for your company or career.

"Very resourceful for me to convince and educate team and entire organization for user centered design strategy and UX team management. Class is filled with lots of UX strategies, framework case study data, and hands-on exercises."

Dianne Lim
Oracle

Topics Covered

Format

UX Certification Credit

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