Virtual Reality & User Research

When testing a design, product, or solution in a lab setting, researchers don't usually get a sense of how that design would work in the user's actual setting, with environmental changes, harsh or life-threatening conditions, or extreme geographic disparities. With virtual reality (VR) we can inject these variables into a lab setting to test our design within these conditions to gain a more realistic perspective before taking big (and expensive) steps toward building a final solution.

This seminar is meant to give a first-hand perspective of how VR can be integrated into user research, and how it can positively impact your next design project.

Topics Covered

• What exactly is virtual reality (VR)?
• Why use VR for UX research and design?
  • Pros & cons
  • The ROI of VR
• Implementing VR into User Research
  • Step-by-step framework
  • Equipment you will need
  • How to structure the study
  • What to do with the findings
• Using VR to engage stakeholders