The Human Mind and Usability

Apply psychology principles to predict and explain how your customers think and act

Behavior is strongly influenced by unconscious thought, but it is often more predictable than you might expect. Understanding the foundations of human cognition will help explain and anticipate user behavior.

If you’re involved in interface design and don’t have formal training in psychology or human factors, your work will benefit from understanding the theory that determines which designs work best.

We draw examples from websites and web-based applications, but these principles also apply to software and hardware.

"Loved it! I now have pointers to learn about theories/principles to answer the "why can't the user get it?" Or, "why does the user like this?" question."

Chinmay Panchal
DIRECTV

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UX Certification Credit

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