Don Norman Answers: Your Top UX Questions

Have you ever wanted to spend an hour with the father of “user experience”? In this exclusive online seminar, Don Norman, co-founder and principal emeritus of Nielsen Norman Group, will answer your top questions on UX research, design, and strategy.

Here are a few of the pioneering moments Don has had in the past:

“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.” 

“Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.”

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”

Learn more about Don Norman and his groundbreaking work.

Topics covered

• Strategizing your research
• Communicating the value of UX
• UX maturity
• Innovation
• Future of UX

How to participate

• We are no longer accepting new questions, however you can still register for the online seminar.
• ​We have selected the top questions based on how frequently they were asked and the following criteria:
  • thought-provoking
  • interesting
  • practical 
  • applicable for a broad audience