Measuring UX and ROI

Use metrics from quantitative research to demonstrate value

Quantitative benchmarking of digital experiences offers many benefits to UX practitioners, including the ability to:

  • Track improvements of the experience over time
  • Determine whether or not design changes are having a positive impact on the experience
  • Compare your experience against your competitors
  • Demonstrate the value of design to stakeholders or clients
  • Estimate how much design contributes to business goals, like profit and cost savings (ROI calculations)

This seminar walks through each step in the benchmarking process in detail, and includes many real-life examples from a wide variety of industries. You’ll practice applying these concepts to your own product or service. At the end of seminar, you’ll leave with your own plan for benchmarking your experience and calculating its return-on-investment.

"Finally, I found some ways to relate to business goals directly, and measure UX."

Joachim Doll, OECD, Paris, France

This seminar focuses on the process and strategy of UX benchmarking and ROI calculation; It does not cover in-depth how to perform quantitative research studies or statistical analysis (for more on statistical analysis, see How to Interpret UX Numbers: Statistics for UX.)

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