Articles

Kathryn Whitenton

Kathryn Whitenton is Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.

@kwhitenton

Articles and Videos

Audio Signifiers for Voice Interaction
September 10, 2017Sep 10, 2017 | Article: 11 minutemins to read
Provide explicit, implicit, and nonverbal signifiers to help users understand their options in voice-interaction interfaces.
Tree Testing Part 2: Interpreting the Results
July 9, 2017Jul 9, 2017 | Article: 8 minutemins to read
Analyze tree-testing results including success, first click, and directness to improve information architecture and navigation labels.
Card Sorting: How to Best Organize Product Offerings
June 30, 2017Jun 30, 2017 | 2 minutemin video
Card sorting helps you understand how to organize offerings so people who know what you have and where to find it. Even afternoon tea requires thoughtful organization and presentation.
Tree Testing: Fast, Iterative Evaluation of Menu Labels and Categories
May 7, 2017May 7, 2017 | Article: 7 minutemins to read
Follow these tips to effectively evaluate a site’s navigation hierarchy and to avoid common design mistakes.
Narrative Biases: When Storytelling HURTS User Experience
February 19, 2017Feb 19, 2017 | Article: 5 minutemins to read
Overreliance on narrative details and assumptions about cause-and-effect explanations can lead to errors in judgment by UX practitioners.
Logo Placement Affects Web Navigation and Brand Recall
January 20, 2017Jan 20, 2017 | 2 minutemin video
Shifting your website's logo away from the top left corner impairs navigation efficiency, and may also reduce brand recall.
Decision Frames: How Cognitive Biases Affect UX Practitioners
December 11, 2016Dec 11, 2016 | Article: 4 minutemins to read
Designers are vulnerable to the same cognitive biases as users. The context in which you present a problem can bias your design choices.
5 Information Architecture Warning Signs in Your Analytics Reports
September 25, 2016Sep 25, 2016 | Article: 7 minutemins to read
Analytics metrics such as pageviews, conversions, entrances, bounce rates, and search query frequency can help identify problems in your category structure.
Do We Still Need Information Architecture (IA) When Users Can Just Search?
July 23, 2016Jul 23, 2016 | 1 minutemin video
Find out why information architecture is more critical than ever, despite improvements in search engines.
Centered Logos Hurt Website Navigation
July 10, 2016Jul 10, 2016 | Article: 7 minutemins to read
Getting back to the homepage is about 6 times harder when the logo is placed in the center of a page compared to when it’s in the top left corner.
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