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Articles

Kara Pernice

Kara Pernice is Senior Vice President at Nielsen Norman Group. Pernice pioneered UX research methods beginning in the early 1990's, and continues to evolve user-centered research methods and processes to best collaborate with organizations. She helps to improve their UX strategy, increase their UX maturity, and derive experiences that useful, simple, and surpass business goals. Pernice is accomplished at evaluating and managing design situations, and crafting with a team the most fitting research methods, and converting this analysis into insights and outstanding designs. She is the creator of NN/g's Intranet Design Annual and UX Certification Program. 

@karaann

Articles and Videos

  • UX Maturity and Budget

    Organizations climbing the eight levels of UX Maturity can become complacent at level 4, when they have been allocated budget. Budget does not equal maturity or even viability. Identify your maturity and how to progress.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • The Word "Validate" Undermines UX Effectiveness

    Our words define UX research goals for users, stakeholders, and teams. Turning UX research into improved design is already challenging. Why make it more so by setting unsuitable expectations with the words we use to describe research?

  • Why Is UX so Difficult?

    UX practitioners who feel inept at their job usually face far greater challenges than improving their design, craft or research prowess. Rather, addressing development schedules, Agile, Scrum, Lean, and team member’s roles can create the greatest challenges.

  • Design Systems and Their Benefits

    Go beyond a brand or UX style guides to create engaging, consistent user interfaces. At the same time, fit design activities within in short development cycles, spending the least possible development time and money.

  • When to Use Which UX Research Method

    Don’t just do usability tests. Do what you need. Consider five criteria to help you determine the most effective UX research method to use for your situation, to meet research goals, and achieve desired outcomes.

  • 10 Things Executives Should Know About Intranets

    A good intranet increases productivity and can be an excellent motivational tool. Intranets are vital to an organization's success and requires executive support. Learn what management can do to support better intranets.

  • Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop

    Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

  • User Testing Facilitation Techniques

    Facilitate better usability studies with these 3 techniques: Echo, Boomerang, and Columbo. These methods allow you to get clarification from participants with minimal disruption or bias.

  • Banner Blindness: Ad-Like Elements Divert Attention

    Recent eyetracking studies confirm an old finding: People tend to ignore design elements that signal advertisements.