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Transitioning from UI to UX

Summary: Anybody who's already a good UI designer and can make great screens, has a big head start to becoming a good UX designer, but more is required to excel in this expanded role.

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https://www.youtube.com/watch?v=bJHk-4rLTZU

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Rachel Krause is a User Experience Specialist with Nielsen Norman Group. Her areas of expertise include storytelling, UX in agile, design thinking, scaling design, and UX leadership. She has also planned and conducted research on careers, UX maturity, and intranets for clients and practitioners in numerous industries.

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