Discoveries: Building the Right Thing

Learn how to conduct successful discovery phases in your UX design process, to ensure you build the best thing possible.

The discovery phase of a UX design project is a dedicated amount of time spent defining the problem to be solved, understanding the needs of users, and learning about any technology and business constraints before any design or development takes place.

Discoveries set design projects off right, ensuring teams solve the right problem. Yet many organizations don’t implement them, leading to the risk of solving the wrong problem (in which case it doesn’t matter how great your design is because an interface to the wrong features will fail). Alternatively, discoveries are often rushed (with little user research performed), lack direction, or are simply used as a validation exercise to support existing technology choices, as opposed to uncovering new insight into the problem space and users’ needs.

"I have led and participated in discoveries for all manner of website projects — redesigns, campaigns, migrations — and I found this course immensely helpful. The framework and tools are robust and intuitive. I can't wait to take a more rigorous approach to discoveries."

Rikke Joergensen
Autodesk, San Francisco

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Topics Covered

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UX Certification Credit

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