Using Brand to Guide UX Design

When and how do you convey your brand’s mission at every touchpoint—digital and otherwise? In this online seminar you’ll learn methods for shaping your users’ digital interactions in a way that aligns to your brand’s attributes beyond what may be in a style guide—core values, story, and characteristics. We’ll examine how brand mission can manifest in discrete decisions such as interaction design.  

This course will give you an adaptable, step-by-step framework to apply your brand’s building blocks—visuals, tones and behaviors—into a foundation for your digital strategy. This framework will give you a method for balancing traditional human-centered principles with brand personality—ultimately enhancing the user’s end-to-end experience.

What You'll Learn

• Ways to think beyond a visual style guide
• How to apply core brand components to touchpoints
• An adaptable, scalable framework for balancing brand and UX

Topics Covered

• Brand component inventory
  • Understanding your brand’s characteristics
    • Brand values, story, offerings, and image
  • Inventory of touchpoints
• Developing a framework
  • Mapping your current brand's landscape
  • Translating key brand components into digital interactions
• Extending a framework into digital strategy
  • Adapting the framework
  • Building scalable guidelines