Useful search suggestions lead to relevant results and are visually distinct from the query text. If appropriate, they include scope, thumbnails, or categories.
Traffic and sales data show that ecommerce sites had 111% higher sales-per-visit on desktop than on mobile on Cyber Monday 2017. Better than 2014 when desktop sold 288% more.
A generic Get Started call-to-action attracts clicks, but also misleads users and acts as a roadblock for those looking to get information about the company.
Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.
To eliminate outdated information and make online shopping efficient, let ecommerce users easily update existing payment information directly within the checkout flow.
To support scanning and product comparison, item descriptions on listing pages should have a visual design and layout that preserve content priorities.
Results pages that refresh too soon or shift the page position disrupt the filtering process. Design filters and facets to offer a smooth user experience.
Optional registration on e-commerce sites simplifies the purchase process and invites users to register when they feel comfortable, rather than forcing unwanted registration.
Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.
Our user research discovered 6 distinct types of interactions users/customers have with companies on social media. Recognize each type, and support each one with different design approaches.
There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.
Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements.
A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts.
Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.
The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites.
Useful search suggestions lead to relevant results and are visually distinct from the query text. (This is about how to design the search feature on your own website, whether it's an ecommerce site or not.)
Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing for humans.
Livestreams allow users to see products in detail and get their questions answered in real time. They can be integrated in ecommerce websites and on social-networking apps.
Ecommerce AR tools are relatively new, so must be highly discoverable and easy to learn. Calibration issues run rampant, and users must dedicate focused attention to interact with this unfamiliar feature.
Nonnative speakers rely on visual cues to navigate international sites presented in an unfamiliar language. Use imagery to support text and help these shoppers.
Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened.
When emergency situations impact retail operations, stores must inform customers of resulting changes to services with salient communications across all channels.
Allow users to reserve delivery windows before they start shopping; clearly communicate delivery minimums and fees; allow users to specify substitutions for low-stock items as they shop.
Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process.
Even though B2B and B2C ecommerce sites have different kinds of users, both types of sites can use similar strategies to simplify purchase flows and increase consumer trust.
By understanding customers’ payment preferences and offering options that people are used to in their own country, sites can improve the checkout experience for international purchasers.
In addition to a site-wide store-locator link, location-finder links in key areas anticipate users’ needs and make it easy to find a physical location within the context of their task.
Make users aware of existing offers and make it easy for users to qualify for promotions such as minimum-spend free shipping or multiple item discounts.
Status trackers are pull; progress updates are push. Both are used to track the delivery of a product or service. When they work together effectively, users are informed and in control.
Optimize the checkout experience on mobile ecommerce channels by taking into account the strengths and limitations of mobile devices. Aim to minimize the number of steps and typing, and take advantage of capabilities such as geolocation and the camera.
Different shopping channels come with relative pros and cons; understand them, augment the channel capabilities whenever possible, and support expected customers’ crosschannel transitions.
