Design Patterns Articles & Videos

  • Five User Requirements for Online Ads

    Adhering to user expectations and usability heuristics will ensure advertising content is delivered seamlessly and that brand image holds integrity.

  • Wizards: Definition and Design Recommendations

    A common application-design pattern for inputting information, wizards work well for processes that are performed only occasionally.

  • The Most Hated Online Advertising Techniques

    Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.

  • Modal & Nonmodal Dialogs: When (& When Not) to Use Them

    Modal dialogs interrupt users and demand an action. They are appropriate when user’s attention needs to be directed toward important information.

  • Date-Input Form Fields: UX Design Guidelines

    Date-entry fields must be unambiguous and support task completion by using the right design pattern. Small design changes can prevent big user errors.

  • Why Zen Mode Isn’t the Answer to Everything

    Interfaces that temporarily hide the UI elements to emphasize content often increase the interaction cost, cognitive load, and the number of attention switches.

  • The Top Enduring Intranet-Design Mistakes: 7 Deadly Sins

    Intranet tools and programs come and go, but bad UIs linger for years, impact employee productivity and morale, and ultimately increase organizational costs.

  • Cards: UI-Component Definition

    A “card” is a UI design pattern that groups related information in a flexible-size container visually resembling a playing card.

  • Tabs, Used Right

    12 design guidelines for tab controls to distinguish tabs from site navigation and address click uncertainty.

  • Hamburger Menus and Hidden Navigation Hurt UX Metrics

    Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.

  • Needy Design Patterns: Please-Don’t-Go Popups & Get-Back-to-Me Tabs

    These two overly demanding website design patterns aimed at driving engagement are in conflict with how people utilize browser tabs.

  • Basic Patterns for Mobile Navigation: A Primer

    Mobile navigation must be discoverable, accessible, and take little screen space. Exposing the navigation and hiding it in a hamburger both have pros and cons.

  • Which UX Deliverables Are Most Commonly Created and Shared?

    Static wireframes are the most popular UX deliverable, but 11 different deliverable formats were used by at least half the professionals we surveyed.

  • Slider Design: Rules of Thumb

    Selecting a precise value using a slider is a difficult task requiring good motor skills, even if the slider is well designed. If picking an exact value is important to the goal of the interface, choose an alternate UI element.

  • 4 iOS Rules to Break

    Page control (dots), Submit at top, and the Plus (+) and Move icons are 4 common iOS patterns that cause usability problems in testing.

  • Animation for Attention and Comprehension

    Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.

  • Breaking Web Design Conventions = Breaking the User Experience

    Bucknell University caused a stir with its unconventional responsive redesign, but at a high cost to usability, as shown in tests with students and parents.

  • Accordions Are Not Always the Answer for Complex Content on Desktops

    Longer pages can benefit users. Accordions shorten pages and reduce scrolling, but they increase the interaction cost by requiring people to decide on topic headings.

  • Beware Horizontal Scrolling and Mimicking Swipe on Desktop

    Even as more sites mimic swiping gestures and incorporate horizontal scrolling in desktop designs, users remain reluctant to move sideways through content.

  • The Magnifying-Glass Icon in Search Design: Pros and Cons

    People usually recognize that a magnifying-glass icon indicates a search tool, even when it has no label. Unfortunately, showing only the icon makes search more difficult to find.

  • Breaking out of the Content Silo

    Coming from a traditional content/writing background, Michelle Blake presents her case study of broadening her remit to a fuller range of user-experience issues and improved the design of her organization's website.

  • The Role of Design Ethics in UX

    The push for less-ethical or even deceptive user interfaces is often caused by short-term thinking and immediate UX metrics. The long-term impact of harming users can backfire and lead to reduced brand loyalty.

  • When is It OK to Be Inconsistent in User Interface Design?

    Consistent design enhances learnability and is usually best for usability. But if the problem you're solving is sufficiently different, then inconsistency may be better.

  • Onboarding: Skip it When Possible

    Onboarding instructions that users must digest before they start using an app or other product require attention and effort, and thus reduce usability. They should be avoided as much as possible.

  • Popup Problems

    Popups and many kinds of modal dialogs are often intrusive user interface elements that get in the way of users' goals and cause annoyance. Here are some of the worst popup UX sins.

  • Data Visualizations for Dashboards

    To enable fast and reliable understanding of data shown on dashboard overviews, use visualization styles that work with human preattentive visual processing.

  • "It Depends": Why UX Is Dependent on Context

    When we’re asked questions, UX professionals will often respond with, “it depends.” Why do we rely so much on this phrase?

  • The Immutable Rules of UX (Jakob Nielsen Keynote)

    Jakob Nielsen's keynote at the Las Vegas UX Conference discussed the foundational principles of user experience that are stable decade after decade.

  • Design Patterns For Complex Apps and Workflows

    Two design principles for supporting complex and repetitive workflows.

  • The 3 B's Test For When to Follow Design Trends

    Know when to follow or banish a design trend. The 3 B's: Budget, Brand, and Behavior will help you make the right decisions.

  • Making Flat Design Usable

    The hazards of flat design and 5 key UX guidelines for making flat design usable.

  • Is UX Getting Better or Worse? (Jakob Nielsen Keynote)

    Each UI generation often takes two steps forward, then one step back. Even as new technologies emerge (e.g., Artificial Intelligence (AI) and speech recognition), knowing established UX guidelines will help you avoid missteps. This was Jakob Nielsen's keynote at the UX Conference in Copenhagen.

  • Tips for Icon Usability

    6 UX guidelines to ensure that your users recognize your icons and know what they mean.

  • Jakob's Law of Internet User Experience

    Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed.