Katie Sherwin is a Senior User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals.
Images are content, and different types of images serve different purposes. Decorative images have a role in establishing tone and emotional appeal, but they must not interfere with a user’s ability to accomplish a task.
Hick's Law (or the Hick–Hyman Law) says that the more choices you present to your users, the longer it takes them to reach a decision. However, combining Hick’s Law with other design techniques can make long menus easy to use.
User experiences that bring joy through ease or delight deserve our appreciation. We extend our gratitude for some of this year’s designs. Share what you’re thankful for with #GiveUXThanks.
Sites must meet users' basic trust needs before they demand that visitors enter information or engage with them. The trust pyramid has 5 distinct levels of user commitment, each with separate design requirements before users will give a website what it wants from them.
Analytics metrics such as pageviews, conversions, entrances, bounce rates, and search query frequency can help identify problems in your category structure.
