Articles

Kate Moran

Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

@kate__moran

Articles and Videos

The Lawn Mower Eyetracking Pattern for Scanning Comparison Tables
December 13, 2020Dec 13, 2020 | Article: 9 minutemins to read
Users are likely to methodically scan comparison tables row by row, from right to left and back again.
Imagery Helps International Shoppers Navigate Ecommerce Sites
November 22, 2020Nov 22, 2020 | Article: 6 minutemins to read
Nonnative speakers rely on visual cues to navigate international sites presented in an unfamiliar language. Use imagery to support text and help these shoppers.
Average UX Improvements Are Shrinking Over Time
November 1, 2020Nov 1, 2020 | Article: 6 minutemins to read
On average, UX changes have a smaller impact on quantitative metrics. This trend means that UX has substantially advanced since 2006.
4 Ways to Share Sketches in Remote Ideation
October 9, 2020Oct 9, 2020 | 3 minutemin video
Depending on how much your team can spend, your team might want to use tablets, document cameras, smartphones, or your computers’ webcams to share sketches.
Running a Remote Usability Test, Part 2
September 18, 2020Sep 18, 2020 | 3 minutemin video
Learn how to run a remote moderated usability test. This second video covers how to actually facilitate the session with the participant and how to end with debrief, incentive, and initial analysis with your team.
Three Myths About Calculating the ROI of UX
September 6, 2020Sep 6, 2020 | Article: 5 minutemins to read
Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.
COVID-19 Has Changed Your Users
August 30, 2020Aug 30, 2020 | Article: 9 minutemins to read
People’s behaviors and preferences have shifted. Research will help you figure out how your users have changed and how your designs need to adapt.
Catching Problem Participants in Remote Unmoderated Studies
August 23, 2020Aug 23, 2020 | Article: 8 minutemins to read
Identify outliers, cheaters, and professional participants and remove their data from your analysis.
Running a Remote Usability Test, Part 1
August 14, 2020Aug 14, 2020 | 3 minutemin video
Learn how to run a remote moderated usability test. Part 1 covers starting the session with your participant and observers.
Catching Cheaters and Outliers in Remote Unmoderated Studies
August 7, 2020Aug 7, 2020 | 4 minutemin video
In remote usability studies, it's hard to identify test participants who should not be in the study because they don't fit the profile or don't attempt the task seriously. This is even harder in unmoderated studies, but it can (and should) be done.
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