Articles

Hoa Loranger

Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 20 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability.

Articles and Videos

Team Members Behaving Badly During Usability Tests
May 29, 2016May 29, 2016 | Article: 6 minutemins to read
When observers make unethical requests or act in ways that violate proper usability practices, researchers should act to protect the participant.
Checklist for Planning Usability Studies
April 17, 2016Apr 17, 2016 | Article: 5 minutemins to read
Planning a user test? Follow these 9 steps to make sure you are prepared.
The Same Link Twice on the Same Page: Do Duplicates Help or Hurt?
March 13, 2016Mar 13, 2016 | Article: 6 minutemins to read
Eliminate redundancy on webpages whenever possible to reduce cognitive overload. Each extra link makes your site harder to use.
Cringeworthy Words to Cut from Online Copy
January 17, 2016Jan 17, 2016 | Article: 2 minutemins to read
The right words can make or break trust; they affect your tone of voice and how people perceive your site.
Simplicity Wins over Abundance of Choice
November 22, 2015Nov 22, 2015 | Article: 4 minutemins to read
As the number of choices increases, so does the effort required to collect information and make good decisions. Featuritis can be an exhausting disease for users.
When to Hide Content Behind Forms and When to Give Content Away
September 20, 2015Sep 20, 2015 | Article: 3 minutemins to read
Understand your users’ intents and stage in the sales funnel before you gate content.
Headings Are Pick-Up Lines: 5 Tips for Writing Headlines That Convert
August 9, 2015Aug 9, 2015 | Article: 3 minutemins to read
Attractive headlines and titles are critical in making the right first impression. Concise titles that sound authentic and relevant get noticed.
Great Summaries on ‘About Us’ Pages Engage Users and Build Trust
June 21, 2015Jun 21, 2015 | Article: 3 minutemins to read
Tell your story on top-level pages in ‘About Us.’ People who trust you are much more open to engaging with your organization and website.
Beyond Blue Links: Making Clickable Elements Recognizable
March 8, 2015Mar 8, 2015 | Article: 5 minutemins to read
Whether you adopt a flat-design style or not, interactive components must retain sufficient cues to suggest clickability. Signaling clickability with cues such as borders, color, size, consistency, placement, and adherence to web standards can give interactive components the proper look.
Radical Redesign or Incremental Change?
February 8, 2015Feb 8, 2015 | Article: 5 minutemins to read
Before you throw out the old and bring in the new, make sure you have solid evidence that doing so is necessary to achieve user-centered goals.
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