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Articles

Anna Kaley

Anna Kaley is a User Experience Specialist with Nielsen Norman Group. Prior to joining NN/g, Anna worked for more than 10 years in user experience architecture and digital strategy. She conducted complex user research, service, and experience design for healthcare, agriculture, finance, tourism, retail, and engineering clients.

@akaleyux

Articles and Videos

  • Tool Abundance in the Digital Workplace: Trendy or Troublesome?

    With an abundance of digital workplace tools available today, organizations must carefully approach tool curation to preserve employee productivity and their workplace experience.

  • ‘Contact Us’ Page Guidelines

    Users still expect to see company addresses, phone numbers, and email addresses on ‘Contact Us’ pages. Don’t hide or replace these elements with automated tools such as ‘Contact Us’ forms or chat.

  • Popups: 10 Problematic Trends and Alternatives

    Whether modal or not, most overlays appear at the wrong time, interrupt users during critical tasks, use poor language, and contribute to user disorientation.

  • "About Us" Information on Websites

    Users expect About Us sections to be clear, authentic, and transparent. They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs.

  • Using Trade-Off Scales for Prioritization in UX Design Projects

    Trade-off scales are a tool that UX practitioners can use to visually prioritize user needs and project dimensions to focus resources on the most important ones.

  • UX Responsibilities in Scrum Ceremonies

    As part of an Agile team, UX professionals should participate in all Scrum ceremonies in order to maintain open communication, influence product success, and productively contribute to the team.

  • Creating a UX Roadmap

    An effective UX roadmap can help teams maintain strategic direction, align with stakeholders, and prioritize ideas to respond to requests.

  • Contextual Menus: Delivering Relevant Tools for Tasks

    Contextual menus are displayed on demand and contain a small set of relevant actions, related to a control, a piece of content, a view in an app, or an area of the UI. When designed right, they deliver relevant tools for completing tasks without adding clutter to the interface.

  • UI Copy: UX Guidelines for Command Names and Keyboard Shortcuts

    Labels for commands should be brief, informative, rely on verbs and adjectives, and avoid branded terms. Command shortcuts must limit the number of modifiers and follow standard conventions.

  • Mobile-Checkout Experience: Tips

    Remember these essential experience elements that are often overlooked or easily forgotten during the mobile-checkout design process.