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Articles

Alita Joyce

Alita Joyce is a User Experience Specialist with Nielsen Norman Group. She is a mixed-methods researcher with a specialization in cognitive psychology and behavioral observation. Alita has published research on a diverse range of topics, such as interface design patterns, young technology users, social media, emerging technologies, and strategic design initiatives. 

@alitamjoyce

Articles and Videos

  • Social Commerce vs. Social Selling

    There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.

  • A Guide to Service-Blueprinting Workshops

    Service-blueprinting workshops require thoughtful planning and hands-on facilitation.

  • 7 Steps to Benchmark Your Product’s UX

    Benchmark your UX by first determining appropriate metrics and a study methodology. Then track these metrics across different releases of your product by running studies that follow the same established methodology.

  • Learnability vs Efficiency in User Interface Design

    Two of the most fundamental usability metrics are learnability (the user's ability to use a new design they have not seen before) and efficiency (the speed with which people do tasks after they have learned the interface).

  • Video Game Engagement vs Addiction

    An engaging gameplay experience is good design. But there's a fine line between engagement and addiction, which would be bad UX, especially in the long term.

  • Mobile-App Onboarding: An Analysis of Components and Techniques

    Onboarding is the process of getting users familiar with a new interface. It can involve one or more of the following components: feature promotion, customization, and instructions.

  • Social Media vs Social Features

    Build out social features on your own website, or avail yourself of existing (but external) social media platforms where you don't own the user experience? User research can help determine which strategy is best for reaching your specific audience and serving their special needs.

  • Usability Testing with Minors

    Usability studies with children and teenagers are as valuable as any other user research, but require special attention to both participant recruiting and study facilitation. You can't act the same with kids as you would with adults.

  • When and Why UX Practitioners Use Service Blueprints

    We asked 97 UX practitioners how and why they use service blueprints. Here's what they said.

  • Service Blueprinting: Fails and Fixes

    The most common pain points with service blueprinting are setting expectations, determining scope, and communicating insights, according to 97 UX professionals.