Articles

Sarah Gibbons

Sarah Gibbons is Nielsen Norman Group's Chief Designer. She works at the intersection of design research, strategy, and user experience design.

Articles and Videos

  • Facilitation 101

    The facilitator of a UX workshop, meeting, or other team activity anywhere in the design process has the job of enhancing the group's performance by optimizing the process through structure, activity, and guidance.

  • The 6 Steps to Roadmapping

    To create a roadmap, inputs are gathered and clustered into themes, then prioritized and visualized. This article covers 6 key steps to roadmapping that can be applied to any scope or industry.

  • 3 Types of Roadmaps in UX and Product Design

    Roadmaps that include UX work can have 3 scopes: product, field, and specialty. Understanding these and their benefits can focus your process, effort, and goals.

  • Service Blueprinting: A Digital Template for Remote Teams

    The structure and format of a collaborative spreadsheet makes it an effective tool for virtual service blueprinting.

  • UX Roadmaps: Definition and Components

    A UX roadmap is a high-level, living artifact that prioritizes and communicates a UX team’s future work and problems to solve.

  • Journey Mapping for Remote Teams: A Digital Template

    A collaborative spreadsheet is an efficient, effective tool for virtual customer-journey mapping. Because of the format and structure it affords, almost everyone will be able to access and easily use it.

  • Workshop Facilitation 101

    By following a set of simple facilitation principles and using standard tools and activities, anybody can grow into a confident workshop facilitator.

  • 5 Qualitative Research Methods

    Qualitative user research is invaluable for UX design. Here's an overview of 5 key methods beyond standard usability testing that are especially useful for early discovery studies.

  • Service Blueprinting: Fails and Fixes

    The most common pain points with service blueprinting are setting expectations, determining scope, and communicating insights, according to 97 UX professionals.

  • Service Blueprinting FAQ

    What's the difference between service blueprints and customer journey maps, and what are the goals of service blueprinting? These and other common service-design questions are answered.