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Articles

Therese Fessenden

Therese Fessenden is a Senior User Experience Specialist with Nielsen Norman Group, host of the NN/g UX Podcast, and manager of the 1-Hour Talk program. Her research focuses on understanding human behaviors, attitudes, and expectations in order to better orchestrate system and service design strategies. 

@tbfess

Articles and Videos

  • Why You Should Use a Grid for Designing Layouts

    Grids are a great framework to help designers quickly put together a clean, well-aligned interface, and help users to easily scan, read, and use those interfaces.

  • Typography Terms Cheat Sheet

    Typography concepts can sometimes get lost in translation between researchers, developers, designers, and stakeholders. Use this cheat sheet to help you decode the meaning of common or often mistaken typography terms.

  • Visual Design Terms Cheat Sheet

    A glossary of visual-design terms and easy definitions can create common ground in mixed teams whose members come with a variety of backgrounds.

  • Footers 101: Design Patterns and When to Use Each

    Footers can be found at the bottom of almost every web page, and often take many forms, depending on the type of content on a website. Regardless of the form they take, their presence is critical (and highly underrated).

  • 5 Tips for Effective Online Advertising

    How to include ads on websites and interactive environments without undermining the user experience.

  • The Anchoring Principle

    People tend to focus on a single, initial piece of information, which influences how they estimate value and make subsequent decisions.

  • Prominence-Interpretation Theory

    Prominence-interpretation theory helps determine what shapes users’ perceptions of a site’s credibility.

  • Field Studies Should Inform Intranet Redesign

    Observing users in their natural work context unveils mismatches between users’ and designers’ mental models and builds empathy with end users.

  • Persuasive Techniques for B2B and Intranets

    Tips for simplifying decision-making and engagement on B2B and intranet sites.

  • Scrolling and Attention

    People scroll vertically more than they used to, but new eyetracking data shows that they will still look more above the page fold than below it.