Articles

Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.

Articles and Videos

How Can UX Professionals Balance a Range of Skills as They Build Their Careers
October 16, 2020Oct 16, 2020 | 2 minutemin video
Advice on how to balance breadth and depth of skill within the many different subdisciplines of the user experience profession. You can't be great at everything, so how do you choose where to specialize in your UX career?
User Interface Design Fails
October 9, 2020Oct 9, 2020 | 2 minutemin video
Jakob Nielsen discusses the biggest failures in today's user interface design. (Recorded at the Virtual UX Conference.)
Management vs. Specialization as UX Career Growth
October 2, 2020Oct 2, 2020 | 3 minutemin video
At the Virtual UX Conference, Jakob Nielsen was asked whether it's best for a UX professional's career to seek a management role or to pursue deeper and stronger levels of expertise.
Opening Links in New Browser Windows and Tabs
September 27, 2020Sep 27, 2020 | Article: 9 minutemins to read
Carefully examine the user’s context, task at hand, and next steps when deciding whether to open links to documents and external sites in the same or a new browser tab.
Virtual Reality and User Experience
September 25, 2020Sep 25, 2020 | 5 minutemin video
Virtual reality (VR) user interfaces are currently more difficult for users to manipulate than a traditional GUI, partly because of more degrees of freedom and partly because VR is still new, so people have less experience using it. Advice for how to employ usability studies to alleviate this problem.
Jakob's Law of Internet User Experience
September 18, 2020Sep 18, 2020 | 2 minutemin video
What are the shortcomings of following Jakob's Law of Internet UX (which states that "users spend most of their time on other sites")?
Can People with Established Careers in Another Field Become UX Professionals?
September 11, 2020Sep 11, 2020 | 5 minutemin video
Will the UX field value people who change careers from another field and want to become user experience professionals? Will the field still value them if they're a bit older, and how do they compete with fresh graduates?
UX Must Revolutionize Education
September 4, 2020Sep 4, 2020 | 5 minutemin video
Jakob Nielsen discusses how to use UX to improve education, including of UX professionals, but more important for life-long learners.
UX Practitioners Adjusting to Post-Pandemic World
August 28, 2020Aug 28, 2020 | 4 minutemin video
The field of user experience must adjust to the challenges (and associated opportunities) created by the pandemic and the way the world economy is changing.
AI & Machine Learning Will Change UX Research & Design
August 21, 2020Aug 21, 2020 | 11 minutemin video
At the virtual UX Conference, Jakob Nielsen was asked "How will AI and Machine Learning affect UX Research & Design?"
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