Navigation Articles & Videos

  • Hamburger Menus and Hidden Navigation Hurt UX Metrics

    Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.

  • Using the Title Attribute to Help Users Predict Where They Are Going

    The link title attribute can be used to provide additional details for mouse users, but should not be relied on as the main source of information scent.

  • The Same Link Twice on the Same Page: Do Duplicates Help or Hurt?

    Eliminate redundancy on webpages whenever possible to reduce cognitive overload. Each extra link makes your site harder to use.

  • “Learn More” Links: You Can Do Better

    The phrase ‘Learn More’ is increasingly used as a crutch for link labels. But the text has poor information scent and is bad for accessibility. With a little effort, transform this filler copy into descriptive labels that help users confidently predict what the next page will be.

  • List Thumbnails on Mobile: When to Use Them and Where to Place Them

    Decide whether and where to display thumbnails for list items based on the images’ importance relative to associated text, on whether images will be displayed for all list items, and on whether the small images are recognizably different from each other.

  • Menu Design: Checklist of 15 UX Guidelines to Help Users

    For both applications and websites, users rely on menus to find content and use features. Use this checklist to make sure your menus do their job.

  • Basic Patterns for Mobile Navigation: A Primer

    Mobile navigation must be discoverable, accessible, and take little screen space. Exposing the navigation and hiding it in a hamburger both have pros and cons.

  • Page Parking: Millennials' Multi-Tab Mania

    Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. 7 UX guidelines support this user behavior, which is particularly common among younger users.

  • Navigation: You Are Here

    You-are-here navigation consists of signs that help orient website visitors as they explore the site. Many websites need stronger location indicators.

  • Utility Navigation: What It Is and How to Design It

    Utility navigation consists of secondary actions and tools, such as contact, subscribe, save, sign in, share, change view, print.

  • Audience-Based Navigation: 5 Reasons to Avoid It

    Role-based IAs increase cognitive effort and user anxiety. Clear language and mutually exclusive categories reduce the chance of harming the user experience.

  • Supporting Mobile Navigation in Spite of a Hamburger Menu

    Mobile sites using a hamburger or three-line menu need to support navigation activities throughout the site, in case users don't locate or use the main navigation.

  • Beyond Blue Links: Making Clickable Elements Recognizable

    Whether you adopt a flat-design style or not, interactive components must retain sufficient cues to suggest clickability. Signaling clickability with cues such as borders, color, size, consistency, placement, and adherence to web standards can give interactive components the proper look.

  • Top 3 IA Questions about Navigation Menus

    The number and order of navigation categories, and use of hover menus for touchscreens are frequently asked questions that arise when organizing information on a website or application.

  • A Link is a Promise

    The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.

  • Search Is Not Enough: Synergy Between Navigation and Search

    When websites prioritize search over navigation, users must invest cognitive effort to create queries and to deal with the weak implementations of site search.

  • Maximize the Content-to-Chrome Ratio, Not the Amount of Content on Screen

    On a large screen, hiding the chrome significantly affects discoverability and interaction cost, with virtually no improvement to the content-to-chrome ratio.

  • Icon Usability

    A user’s understanding of an icon is based on previous experience. Due to the absence of a standard usage for most icons, text labels are necessary to communicate the meaning and reduce ambiguity.

  • Low Findability and Discoverability: Four Testing Methods to Identify the Causes

    Use IA- and UI-focused user research to determine if low findability and discoverability are caused by site information architecture or navigation design.

  • The Difference Between Information Architecture (IA) and Navigation

    IA is the information backbone of the site; navigation refers to those elements in the UI that allow users to reach specific information on the site.

  • Short-Term Memory Limitations Impact User Interface Design

    People can only hold a small amount of information in their short-term memory, which fades fast. These facts impact most aspects of screen design and dictate many usability guidelines.

  • Information Scent

    Information foraging explains how users behave on the web and why they click certain links and not others. Information scent can be used to analyze how people assess a link and the page context surrounding the link to judge what's on the other end of the link.

  • Navigation Menus - 5 Tips to Make Them Visible

    If users don't notice a navigation menu, they won't use it, and website usage will plummet. Here are 5 design guidelines to increase the visibility of navigation menus.

  • Stop Counting Clicks: The 3 Click Rule is Nonsense

    Users want to do the least amount of work possible to get to a desired web page. However, "work" is the sum of difficulty presented by each click and not the number of clicks in itself. Here are some tips for making a path easier to navigate.

  • Search Box vs. Navigation

    Is it enough to have a search feature on a website? Or do users also benefit from a well-designed navigation interface? Depending on the nature of the site, the balance between the two can change.

  • Tree Testing to Evaluate Information Architecture Categories

    Tree testing is a supplement to card sorting as a user research method for assessing the categories in an information architecture (especially a website IA and its proposed or existing navigation menu structure).

  • Footers Are Underrated

    There's a footer at the bottom of every web page, but the design of this utilitarian page element is often overlooked, making the website perform below its potential. In our usability studies, users often turn to page footers for important information and tasks, making them an integral part of the overall experience of a site.

  • How Many Items in a Navigation Menu?

    A key question in information architecture (IA) is to decide the number of items in navigation menus (including global menus and local menus). 4 main factors determine the answer, but it's not 7, despite a common myth.

  • Why You Need a Home Link

    Websites which provide a "home" link on every page make it easy for new visitors and users who are lost to get oriented.

  • Open vs. Closed Card Sorting

    There are two types of card sorting, which measure different aspects of users' mental models for information architecture.

  • Hick's Law: Designing Long Menu Lists

    Hick's Law (or the Hick–Hyman Law) says that the more choices you present to your users, the longer it takes them to reach a decision. However, combining Hick’s Law with other design techniques can make long menus easy to use.

  • Hamburger Menus Hurt UX Metrics

    Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.

  • Logo Placement Affects Web Navigation and Brand Recall

    Shifting your website's logo away from the top left corner impairs navigation efficiency, and may also reduce brand recall.

  • Local Navigation Is a Valuable Orientation and Wayfinding Aid

    Local navigation indicates to users where they are and what other content is nearby in an information hierarchy.

  • Left-Side Vertical Navigation on Desktop: Scalable, Responsive, and Easy to Scan

    Vertical navigation is a good fit for broad or growing IAs, but takes up more space than horizontal navigation. Ensure that it is left-aligned, keyword front-loaded, and visible.

  • Sticky Headers: 5 Ways to Make Them Better

    Persistent headers can be useful to users if they are unobtrusive, high-contrast, minimally animated, and fit user needs.

  • Spatial Memory: Why It Matters for UX Design

    With repeated practice, users develop imprecise memory of objects and content in a UI, but still need additional visual and textual signals to help them find a specific item.

  • Accordion Icons: Which Signifiers Work Best?

    The caret icon most clearly indicated to users that it would open an accordion in place, rather than linking directly to a new page.

  • Information Foraging: A Theory of How People Navigate on the Web

    To decide whether to visit a page, people take into account how much relevant information they are likely to find on that page relative to the effort involved in extracting that info.

  • The 3-Click Rule for Navigation Is False

    While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data.

  • Store Finders: Why People Still Need Locator Links

    In addition to a site-wide store-locator link, location-finder links in key areas anticipate users’ needs and make it easy to find a physical location within the context of their task.

  • Better Link Labels: 4Ss for Encouraging Clicks

    Specific link text sets sincere expectations and fulfills them, and is substantial enough to stand alone while remaining succinct.

  • Footers 101: Design Patterns and When to Use Each

    Footers can be found at the bottom of almost every web page, and often take many forms, depending on the type of content on a website. Regardless of the form they take, their presence is critical (and highly underrated).

  • Breadcrumbs: 11 Design Guidelines for Desktop and Mobile

    Support wayfinding by including breadcrumbs that reflect the information hierarchy of your site. On mobile, avoid using breadcrumbs that are too tiny or wrap on multiple lines.

  • Defining Helpful Filter Categories and Values for Better UX

    For a useful faceted search, develop filter categories and filter values that are appropriate, predictable, free of jargon, and prioritized.

  • Polyhierarchies Improve Findability for Ambiguous IA Categories

    When an item fits in more than one category, your IA structure can include multiple parents for that item to avoid losing users.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    Card sorting is a UX research technique in which users organize topics into groups. Use it to create an IA that suits your users' expectations.

  • Homepage Links Remain a Necessity

    A site logo linking to the homepage is not enough. Logo design and placement, as well as the presence of a text link to the homepage affect success of navigation to homepage.

  • Mobile Subnavigation

    Accordions, sequential menus, section menus and category landing pages are popular options for implementing mobile subnavigation.

  • Tree Testing Part 2: Interpreting the Results

    Analyze tree-testing results including success, first click, and directness to improve information architecture and navigation labels.

  • Don’t Use Split Buttons for Navigation Menus

    Menu on hover, category landing page on click: we discuss challenges and solutions for replicating this pattern on touchscreens.

  • Dropdowns: Design Guidelines

    Dropdown boxes and menus are overused and clunky but can be useful for revealing a list of options or commands.

  • Tree Testing: Fast, Iterative Evaluation of Menu Labels and Categories

    Follow these tips to effectively evaluate a site’s navigation hierarchy and to avoid common design mistakes.