UX Visualization Techniques Reduce Your Cognitive Load
Summary: UX deliverables such as journey maps and affinity diagrams help designers visualize information, so they can be better understand and act on it.
Kathryn Whitenton is Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.
