When and Why UX Practitioners Use Service Blueprints

Summary: We asked 97 UX practitioners how and why they use service blueprints. Here's what they said.

https://www.youtube.com/watch?v=6FdFIYKxeDM

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Service Blueprinting in Practice: Who, When, What

UX practitioners associate the term “service blueprinting” with an artifact, framework, or collaborative tool. Those surveyed used service blueprints early on or near the end of the product-design lifecycle.

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Alita Joyce is a User Experience Specialist with Nielsen Norman Group. She is a mixed-methods researcher with a specialization in cognitive psychology and behavioral observation. Alita has published research on a diverse range of topics, such as interface design patterns, young technology users, social media, emerging technologies, and strategic design initiatives. 

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