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Love at First Sight in Eyetracking

Summary: When users search for information, they don't always keep looking for the best solution. In our eyetracking studies 20% of the time, users make do with the first result and don't look any further.

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https://www.youtube.com/watch?v=1x5F1W_cgP4

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Feifei Liu (刘菲菲) is a User Experience Specialist with Nielsen Norman Group, conducting research on a broad range of design issues, including the distinction between high-value user tasks and lower-value interactions and eyetracking studies of content usability. She has also researched the Internet user experience for children and the structural differences in the experience architecture of the web in China vs. Western countries.

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