On-Demand 1-Hour Talks
Getting Stakeholder Buy-In: UX in the Real World
Making the Case for User-Centered Design to Clients and OrganizationsSpeakers:
Hana Schank
Public Interest Technology Fellow, New America
Kristine Malden
Director of User Experience, Estee Lauder Companies Online
Watch Anytime
Recorded October 2016
60 minutes
$99
While user-centered design has gained a tremendous amount of traction in recent years, there are still many misconceptions about the science and art of user experience: what it is, how to use it, and what it can do. In this session, we'll revisit some of our best and worst case studies and share the lessons we learned from them, as we refine our approach in an ever-evolving industry.
Because designing for the user is important, and the challenges we face are real. Whether you’re a one-person show working at a startup or you're advocating from within a larger corporate team, we’ll provide relevant case studies and strategies for gaining and maintaining stakeholder buy-in, leveraging limited resources, and cultivating a user-centered design process that benefits everybody.
What You’ll Learn
- Tips for gaining trust, confidence, and buy-in from colleagues, clients, and stakeholders.
- Strategies for understanding and bridging the brand/user divide.
- How to leverage resources and communicate results in order to advocate for a user-centered approach.
Topics Covered
- Explaining what you do and how you can help.
- Identifying the problem that needs fixing.
- Finding the right UX tool for the job.
- Rapid techniques for discovery, testing, and research.
- Managing limited resources and benchmarking results.
- Learning from your mistakes when all else fails....
60 minute talk
Getting Stakeholder Buy-In: UX in the Real World
60 minute online seminar
$99