On-Demand 1-Hour Talks

Design Thinking in the Digital Workplace

A 2020 Intranet Design Annual winner shares their journey to creating a human-centered intranet


Silvia Soccol
Experience Designer, Freelance (formerly Avanade Italy)

Tiziana Carnicelli
Head of Group Education and HR Communication, Angelini Holding

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Recorded June 2020

60 minutes


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Tasked with redefining the way a company of 3,800 employees in 13 locations communicates internally and externally, Angelini (health pharmaceutical sectors) and Avanade (design consultants) employed a compelling and integrated storytelling approach. The enhanced digital experience, the MyA digital workplace project, included a wide transformation program that includes the design of the Angelini intranet, the Angelini Group corporate website, and the Angelini Academy website. The new intranet supports employees as they communicate, collaborate,
and improve individual productivity in their work through the Microsoft Office 365 suite.

In this seminar, you will learn how this intranet team:

  • set the right context for their team to ensure focus and success
  • incorporated user research in their designs
  • involved key stakeholders in the intranet and website design
  • conceptualized a common vision
  • ensured widespread adoption

Topics Covered

  • Setting Context
    • Sharing the goals with stakeholders and the team
    • Choosing the right team
    • Setting the design process
    • Shaping an effective mix of design and research methods
  • Design Research
    • Trend analysis
    • Digital ecosystem mapping
    • Stakeholder workshop
    • Employee interviews
    • Top management involvement
  • Concept and Design
    • Defining a common vision
    • Creating a new visual identity
    • Wireframe and prototyping
    • Mobile-first and response design
    • Employees feedback and user testing
  • Feature Examples
    • Personalization and customization
    • Integration of tools
    • People engagement
    • Storytelling
  • Continuing Work
    • Adoption strategy
    • Content governance
    • Measure the employee experience

60 minute talk

Design Thinking in the Digital Workplace

60 minute online seminar