Generating Big Ideas with Design Thinking

Unearthing user pain points to drive breakthrough design concepts

Are you solving the right problem? A great solution to the wrong problem is useless. Despite our best efforts, we make assumptions about user needs. To design useful, transformational products we must understand the perspectives of the people whose experience we are shaping.

Learn how to identify pain points through empathy and as-is scenario mapping. Connect these pain points with existing insights and research to define an actionable problem statement—a needs statement—that focuses on your deliverable’s goal. 

Leverage the needs statements created to generate new, compelling design concepts. Converge and prioritize your designs to yield higher quality solutions, leaving with specific action items for your team to pursue.

"This is a really entertaining and high quality crash course. Everybody should follow this. High information density, but worth it."

Handshake Concepting

Topics Covered


UX Certification Credit

Participant Comments