Search Engine Optimization

Google’s algorithm factors in ‘real-time’ considerations when determining what information to rank organically. Therefore it is as important as ever to understand the latest ranking factors and how to stay up to date on SEO best practices.

Learn how to execute an SEO program that is prepared to deal with industry changes.

What You’ll Learn:

• How Google’s search algorithm works
• Recent changes to search engine results
• Essential elements of Search Engine Optimization (“SEO”)
• How to track and adjust to changes in the SEO industry
• What’s on the horizon for SEO managers

Topics Covered:

• Search engine algorithms
• SEO best practices and tips