How Inclusive Design Expands Business Value

Well-designed user experiences come from teams that take time to understand their users and the diversity within their user base. User diversity covers variations in capabilities, needs, and aspirations; understanding these nuances and differences can help inform design decisions and ensure designs cater to many people as possible in their design solutions. Not only does this broadly improve ease of use, but expands potential business value and customer reach in the process.

During this seminar, we’ll discuss how we can minimize the harmful effects of our blind spots and maximize the potential for our products to prioritize relative ease of use that translates well to westernized and non-westernized users alike. Whether you have been a UX practitioner for years, or are just starting out, this talk will be helpful for all levels of UX professionals.

You will learn:

• what product teams really need to build inclusive, well-designed solutions
• why understanding user diversity is critical to expanding business value
• how keeping a universal mindset accelerates design innovation

Topics Covered

• The ROI of Empathy
  • Deliver value beyond empathy
  • Culture-market fit and context
  • Promoting UX work with product managers and engineers
• Inclusivity with Research
  • Discover pattern and trends w/ research
  • Scale radius of influence with research
  • Use research insights to address challenges facing global users
• Equity & inclusion in UX
  • Cultural humility
  • Leverage privilege with awareness
  • Create opportunity through access