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Usability Heuristic 8: Aesthetic and Minimalist Design

Summary: No. 8 of the top 10 UX design heuristics is to remove unnecessary elements from the user interface and to maximize the signal-to-noise ratio of the design.

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https://www.youtube.com/watch?v=ZgbRmeWDgd0

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Signal–to–Noise Ratio

Relevant information is “signal,” while irrelevant information is “noise”. A high signal–to–noise ratio is a key outcome for any UX professional’s work, in terms of both content and page design.

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Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

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