Measuring UX and ROI

"I was afraid to take this class. I'm a math & stats phobic. But I need to prove UX value daily. I now have tools to show that value! Thank you!"

Lisa Doyle, Tata Consultancy Services

"Really great course! I am confident I can go back to my team, and leadership to demonstrate the concrete value of UX and research."

Shaina Antila, Collegis Education

"This was a really informative course w/ the right amount of detail. Kate's presentation abilities are awesome and she allowed the right amount of questions during the session. Would highly recommend this course to colleagues."

Jacki McClellan, UPMC Health Plan

"I really like Alita's clear-voiced presentation. It really kept my attention and also really great that she kept checking if we understood everything."

Swathi Yerubandi, ANWB, Woerden, Netherlands

"About the course content — not too complex for a novice and not too superficial for someone who is looking at sharpening their skills."

Nutan Sawant, Ingenico, Netherlands

"This course was a perfect connector of UX to product and business impact. Being able to bring this method for presenting design impact will really help elevate the importance of design throughout my company. Thank you so much for the intro to this skillset."

Miranda Slayter, Booking.com

"Her experience and knowledge are very evident. I feel as though I have been gaining experience from the masters of the field."

Lejjy Lefour, University of Alberta

"I loved this course. It gave me the confidence to know which test to use for each data need and also how many users are best for each."

Kelly Svorinich, Blue Cross NC

"This course simplifies a very complicated/ intimidating topic! As a ux/ui designer, I feel more confident in speaking to stakeholders and communicating with the analytics team at my job."

Stefanie Del Grezo, A&E networks

"Almost all of my early experience in UX research has been qualitative so quantitative research remained a big skills gap. This was so helpful and comprehensive — I feel I can proceed with confidence! Also Kate was excellent. She was so well prepared."

Clint Neiman, Legacy Foundry

"It is the best course of nn/g and Alita is the best instructor."

Voskerchyan, Synergy, Yerevan, Armenia

"The resources/reference tools, links and reports are extremely valuable. I'll be using them and referring to them often. Thanks!"

E. Page, Tavant Technologies

"Probably the most important presentation for a UX researcher trying to improve their career. A consistent set of content and tools to [overcome] opinions and ambiguity and let evidence and numbers win controversies."

Sotiris Sotiropoulos, Zanshin Labs

"If you want to learn how to backup your results with numbers, this course is what you need."

Panagiotis Tsakiris, CGI

"I found this class to be valuable with useful take aways. I feel more confident conducting quant studies to provide actionable insights. Also, Kate is a great presenter. Very professional."

Rachel Banks, Abercrombie & Fitch

"Kate was very good at explaining and applying stats to UX which is a hard thing! I felt like I really understood, leaving very happy!"

Mariana Pascucci, Almundo, Argentina

"This is a class that all UX researchers should take, unless you already have a really solid stats background."

Jane, ICF

"Alita not only knows the material like the back of her hand, she delivers it with memorable flair."

Spencer Gordade, Benevity

"I was afraid of this class but decided to go outside of my comfort zone and sign up. So glad I did! Learned a ton of practical, non-intimidating info."

Leah Vjda, Widen Enterprises

"Kate is clearly very knowledgeable ad passionate, and even though math terrifies me, I feel like she is putting everything in a context that is both relevant and understandable."

Melissa Steele, Booz Allen Hamilton

"Loved the exercise. Examples and tasks really solidified my understanding of complex concepts. Great tips on usability studies. Great for people who need the tools to evangelise and prove the value of ux to a group."

Marice Sy, Geocacking HQ

"Great course, very useful to UX, useful knowledge on how to measure usability."

Katheryne Zaiko, Softserve, Ukraine

"The way Kate put the ideas was simply amazing. I'm going to act with a clear concept of how use metrics."

Marta, Portugal

"Really loved this session. It helped me move from a STRONG qualitative preference to a qualitative PLUS quantitative preference. Basically, I just didn't know how to do quantitative."

Reed Jones, SubHub

"Very good overview of measurement methodologies and tools. When to use one over the other and key decision points on where to use and what insightful data you can derive off it."

Robbie Rivera, Cisco Systems

"Did a great job making a difficult topic easy to understand. Bravo!"

Brendan W, Musc

"I really liked the group tasks, scenarios to practive concepts. Loved that you shared so many tools, that was awesome. Your personal approach and voicetone was very friendly. Thanks!"

Emille Rodriguez

"Great, quick overview of why research matters, varing considerations and applications."

Jen Arrowood, P&G

"Thoroughly enjoyed the measuring UX course. Statistics has never been presented so nicely in an unscary way."

Barking.com, The Netherlands

"I was impressed with her ability to field a wide variety of questions and still connect her responses elegantly to points already covered in the course."

Tore Hogas, University Hospital of North Norway

"Kate Meyer is a great teacher, I really feel like I am gaining the knowledge I need to successfully conduct a quantity UX test."

Abby Watson, Viacom

"She made a really tough topic consumable and understandable."

Eshani K, Spinach Studios, India

"This is a very difficult topic to cover, especially in a day, but Kate masterfully simplified the process and fielded a variety of complex questions effortlessly. Top job!"

Simon Adams, Capgemini

"Great class! Very organized with specific tools to measure user experience."

Michaela Mora, Relevant Insights, LLC

"Awesome presenter!"

Jesse Winner, Samtec

"Very, very relevant and practical info. Super well delivered by instructor."

Ritika Mathur, Fiserv

"I have a lot of requests to take back to our market research team. I'm excited to get data from them to help with priorities of new features. The QFD matrix will be applicable in many different ways."

Brandie Moore, American Fidelity

"You will definitely win an argument if you make a point based on correctly collected data and insightful analysis. This course will tell you how."

Marco Yue Yin, GuruJam, Beijing

"Really fantastic speaker. Only complaint was a little data-heavy, but overall amazing."

Robert Larson, StreetEasy, New York

"I wish my college statistics professor would have explained some of these theories this clearly."

 

"Kate is wicked smart. Some of the formulas were difficult to grasp but she was patient and explained well."

 

"It's a hard topic, lots of math and stats, but Kate did an amazing job explaining the complicated issues. Really knowledgeable of the materials."

 

"I had to keep paying attention to keep up with Kate. Luckily she is an easy speaker, and the way she responds to questions is nice (and thorough). Course topic isn't really vivid, but delivered well."

Tom, Ordina, Netherlands

"Great course. It will help me focus on "outcomes" rather than "output"."

Hugh O'Carroll, Blue Cross Blue Shield

"I am sure I am an outlier as a non-UX professional: very useful for defending research and the direction the company should take. Knowledge can be applied to many other areas and workflows. Great course for product managers or UX Team managers."

Jonathan Skypek, Brightree

"Definitely more math than expected, but Kate explained it very eloquently. Good resources."

 

"This is a very difficult topic to cover, especially in a day but Kate masterfully simplified the process and fielded a variety of complex questions effortlessly. Top job!"

Simon Adams, Capgemini

"She made a really tough topic consumable and understandable."

Eshani K, Spinach Studios, India

"Very challenging content and lots of really useful information that will support several projects that I have to accomplish. Excellent job making the content relatable and digestible for novice stats people."

 

"Really good! Loved the regular break outs and practical examples."

Dave Deans, Waters, UK

"I had to take stats 2x in college and still didn't understand — now I do!!"

 

"I'd done extensive statistics for science in university and this was a great refresher delivered very succinctly and very clearly. Kate, where were you when I was an undergraduate?"

Julietta, Farfetch

"It's a difficult topic but it was delivered in an understandable way. Lots of learnings with real life examples."

Manuel Cervini, Philip Morris International

"I am highly focused in my concern on the visual design side of UX and analytics is not my strong suit. That's why I took this course. It is extremely informative but a little too fast paced. Still, the content is exceptional and very applicable. I have learned tons. Definately need coffee in order to drink from the fire hose."

Joshua Day, Tenable Network Security

"This course reinforced my knowledge about the subject matter and gave one solid resource to take back into my job and use immediately. I'd recommend this course without reservation to any UX researcher or product manager who does UX research."

Mark Thompson-Kolar, Duo Security

"Such a hard course but Kate taught it flawlessly. Really appreciate all the time she took on order to answer our questions and her patience."

Cinthy Revilla

"Tough content, but Kate made it digestible and relatively easy to relate to."

Camille Habacker, Guardian Life

"Kate is a really good presenter using the right amount of metaphors/comparisons to make things easy to understand."

Elina, Brandsdal Group

"Very well structured content and great job explaining challenging terms."

Xaterina Melaniton, Axags, Spain

"Kate is a very natural presenter with a deep understanding of UX. She basically can answer any question you might have on the topic. While statistics is probably not the most exciting topic for most people, this course is a great and fun basis to start with."

Martijn Roza, Vanderlande

"Loved it. Perfect amount of work vs listening to reinforce what we were learning. I learned a ton about UX and ways to improve how my company can be doing things a bit better to get more out of what we do."

Brad Campbell, Big Fish Games

"I really, really enjoyed this course. I have a quantitative science background and this course made me really excited about all the ways to measure UX and why its important!"

Natalie Long, Arrow Electronics

"Love the hands-on experience w/all the exercises and the open forum discussions that took place."

Malcolm Jackson, TSheets.com

"Very helpful — much better understanding more about how to interpret my data and determine significance."

Lindi Brinson, Vulcan, Seattle

"I loved the breakdown of types of studies, delving into values formats within each type of study. It helped me understand what kind of study is helpful of which situation."

Fahmida Azad, A&F Networks

"Just in time with this course because we are having challenges with senior management about the ROI. Now I have the tools I require to confidently defend my team effort."

Hatan Amis, HUED, Riyadh, Saudi Arabia

"If you are being asked to be data driven but don't want to rely on analytics and A/B test and would rather use other tests this gives a great overview and arguments to convince stakeholders of why the methodologies are valuable."

Marian Kammerer, Your MD

"Kate could simplify and explain really complex and meaty topic very clearly. I definitely feel like I am walking away with a lot of information"

Fiona K

"It was interesting to learn about how you can apply UX content and what tools are available. I already have some experience in using quantative date pieces but this was very helpful and very engaging until the end."

Kiah Peters, Capgemini

"Kate was an impressive speaker with a wealth of knowledge and practical advice about how to quantitatively measure UX and show the value of UX. The Appendix she provided was enormous — lots to unpack and use when I get back to work. She also facilitated a few exercises that make me think about (and even start planning) how to show the ROI of UX at my organization."

Katie Aloisi, Fannie Mae

"I am going to definitely use quant to improve my qual research and use its data to validate UX work in general."

Adriana Grande, A Grande Studio

"Excellent! I stumbled into my UX career and have learned through reading/doing/failing/succeeding. This course really helped explain the reasons why I do what I do. I learned new things too! Can't wait to try this stuff out!"

Brittany Rosciano, Texas Mutual Insurance Company

"Excellent, comprehensive, informative. I even liked the math!!"

Peter Davis, Spirit Airlines

"Kate was an excellent speaker and had the perfect balance of workshop and lecture."

Stacey Fatica, Hilton

"Great real world examples, relevant topics and exercises; loved the ROI-KPI exercise."

Matt Torch, Cengage/Edzgo

"Loved the hands-on exercises, great course to get management to fund UX in any company."

Yolany Alcantara, Laureate Education Inc., Honduras

"Very beneficial on how and why to break down the ROI and/or the value of research."

Derik Schneider, Nutrien Ag Solutions, Loveland, USA

"Loooooved it. It's a must for UX research."

Laura Riva Palacio, Mexico

"Awesome speaker and great content. Even though it was a lot to digest, Kate made it easy to understand. The content was clear and well organized, full of best practices, examples and action items you can easily put in practice."

Jairo Velásquez, Laureate, Honduras

"I really enjoyed this class and I am thinking about the ROI of UX in our company with these additional perspectives and approaches in mind."

Bryan Jayne, WebMD Health Services

"This course has helped me think about how to connect together a set of research tools that I'm already using into something with which executives and stakeholders outside of UX can better engage. I left the class with many new ideas about how to better use and gather data in new and exciting ways. The quality of the content in the course and in the provided materials is excellent, and the remote conference experience was among the best I've experienced — remote or in-person! Thank Kate, Raluca, and Kathryn! (And Cleo :)!)"

Melissa Beaver, NewCity, Blacksburg

"Course is very informative. I am a beginner and not in UX and this course was extremely helpful, but I may have benefited more if I had taken other courses first. This is slightly advanced."

Karalyn Cairns

"I’ve taken four courses with Nielsen Norman Group and the two I took with Kate were by far the best. Kate is incredibly engaging and intelligent, and is an excellent facilitator even over Zoom which is not simple. Thanks Kate!"

Cara McGrath, ezCater, Boston

"As a Product Designer, I would recommend this course to another designer fellow interested in learning how they can get buy-in from stakeholders more effectively if they can explain better the impact of their UX work. I liked that now I'm able to not only bring solutions to the table but also more measurable outcomes."

Mayra Pulido, ZenHub, Vancouver

"Really liked the breaking out into different groups with the group workbook — this worked really well, and was a nice way to link personally with people. It was an excellent blend of teaching and guidance around the subject, with practical methodologies to take back and implement at work. This training will be a huge benefit to our company as we put a stronger focus on ROI into our service offer."

Dave Johns, Fruto Studio, Oxford, UK

"Gave me a clear path for benchmark studies."

Katarina Dijaković, Zagreb

"Really great course that really highlights the importance of ROI when it comes to convincing stakeholders to invest in a feature or a product, and provides actionable techniques to do this in practice."

Tiia Vahla, Van Lanschot Kempen, Amsterdam, The Netherlands

"Alita is a great storyteller who covers the course content very systematically and logically for everyone to easily follow and remember. Class was very engaging and made good use of examples to reinforce certain concepts throughout the course. Definitely one of the highest quality classes you can find on NN/g."

AJ, Singapore

"Thank you for continuing to provide this virtual format for ux conferences. Alita and Kathryn were great, I truly appreciate the practical tips and abundant resources that Alita provided. Excited to make sense of metrics, as well as to continue learning how to maximize the use quantitative data."

Stephanie O. Chan, Hong Kong

"It is a great course! The exercise where we built our benchmarking plan was well thought out. I feel more confident about linking usability to ROI."

Eve Medina-Taylor, Sydney, Australia

"I like how the Alita structure the course. Just nice number of group discussions. I really like the virtual class that everyone can post questions in Zoom chat or Slack. And your questions either answered by instructor or others attended the course."

Nicole Li, GovTech, Singapore

"Really useful and practical content that I can imagine getting a lot of use out of as well and gaining more insight into the specifics of quantitative methods especially usability testing."

Keryn Christiansen, Clubware, Auckland, New Zealand

"I would tell people to definitely take this course in order to link business and design better. Often we are at odds when we shouldn't be. I benefitted from taking this course because of its relevancy to a lot of things I work on. Something difficult was I work in a specialized industry, so I could see some potential roadblocks using the method that perhaps healthcare or e-commerce wouldn't have."

Haley Tuttle, HP, Portland, OR, USA

"I learned a lot from this course, and the virtual format was much more engaging than I expected! This is the best virtual event or training I've ever attended."

Nicole Riesenberger, Huge, Inc., Washington, D.C., USA

"The content included in this course was fantastic! I learned so much, and appreciated the case studies and examples given. The course was well-paced (and ended on time) and the instructor was very knowledgeable. She could handle any and all questions thrown at her. The material was a bit dense so it will take me some re-reading to fully grasp and apply the topic in my own work, but thankfully they shared a copy of the slides, a worksheet, and plenty of additional resources. This is just the start of my journey in learning more about benchmarking and measuring ROI."

Bella Margolles, Charitable Impact, Vancouver, Canada

"Thanks for the extremely pragmatic sessions on introducing processes & strategies of Measuring UX and ROI! The sessions were super thought-provoking, interactive, and probably one of the most informative, I've been attended recently! It was very insightful to reflect on all the UX metrics & impact I have measure."

Helen Chang, Berlin, Germany

"This is a great course when need to convince your management to spend on Redesign or UX to bring in high ROI for the company. This course has very nice content and real-time examples that help you easily understand how you go about convincing your firm's management. I would highly recommend to take this course."

Swarup Reddy, Foster City, USA

"Measuring UX and ROI is exactly or better than what I expected. Kate really nailed it. I personally love Kate's style a lot. She is calm, fun, a bit nerdy, passionate, knowledgable, and is extremely good at articulating. As a UX design lead, I have always successfully and shamelessly avoided doing UX and ROI directly. I usually let someone else drive it, which has not been ideal. Now I have the confidence and knowledge to do it myself, and with others. It will be very beneficial for UX as a practice at my current job, and any company I work for later."

Yuan Zhou, Kimberly-Clark, Atlanta, USA

"This is a great course for those who are responsible for calculating and understanding the ROI on projects as well as for those that are working along side of those specific individuals."

Jennifer Menzner, UFG Insurance, Cedar Rapids, USA

"Great summary of obtaining ROI for UX projects, this is something as a one-person UX team struggles with communicating to our leadership team, so this has given me some effective ways to illustrate the benefits in a more appealing way. The group exercises were a little awkward as it just launched you into the groups without prior introduction, but a minor detail which id consider a confounding variable of covid!"

Benjamin Sopher, Detechtion Technologies, Calgary, Canada

"This course and the instructor were amazingly helpful. The benchmarking template and metric examples are game changers for me and something I will continue to evolve after the course. Thank you!"

Taylor Williams, Hydro Tasmania, Melbourne, Australia

"I was prepared for the course to be a little dry but it turned out to be the opposite. It was very interesting and I learned so much. Well-structured, super insightful and practical. Highly recommend this course."

Nicole Ho, Singapore

"I would highly recommend this course, as it tought me how to measure the value of the UX in terms of ROI. I really enjoyed the activities and survey activities during the course."

Varun Saini, Contractor, Melbourne, Australia

"UX and ROI was probably my favourite course so far. It was brilliantly executed by Alita Joyce and supported by Jody and the course content is fantastic. For a lot of us, it's not the easiest to be a UX professional where you have to convince your company and sometimes even your core team to get behind your efforts and your work but this course will definitely give you the ammo to get them on-board. Every company and stakeholder wants to know what and how you have contributed and with some of the suggestions and easy to understand examples and templates, you can be confident of what you will bring to the table. I really loved the activity where we were given a workbook to start prepping for a benchmarking activity for a product of our choosing. This was so perfect in that, the timing was great for me because it will prove super useful for some upcoming work and now I know where to begin. Even the activity where you need to crunch some numbers for a sample case study was fun. And the course material we can share to spread the UX love is just awesome. I can't wait to get back to work and start putting all that I have learnt into practice."

Suhasini Vempati, amaysim, Sydney, Australia

"Alita is an amazing presenter. Great content and resources that will fuel my work for years to come."

Russ Vance, OMERS, Toronto, Canada

"I'm going to tell all of my colleagues, not just UX professionals, to definitely take this course with Alita. The guides and tips were massively beneficial, the delivery was engaging and full of relevant references to current market studies. I feel prepared to apply my renewed knowledge. Bravo!."

Darren Lou, Kind XD, LLC., Cerritos, CA

"Absolutely worth taking if you want to dive deep into the ux metrics and measurement."

Anna Vasyukova, Yerevan, Armenia

"I would highly recommend this course for high-level insight & direction into finding the best metrics to measure your UX issues."

Jordan Puga, Ettitude, Los Angeles, CA

"Fantastic overview of metrics and how to go about it."

Janine Kleynhans, Banking industry, Melbourne, Austrlia

"I've gained a deeper understanding of quantitative usability testing in - particular and how to pair it more effectively with product analytics and surveys. I was familiar with all of the methods but the UX benchmarking process (framework) has been helpful to connect the UX metrics and KPI dots. I'm also excited to nerd out on the supplementary reading and videos Alita has shared."

Martha Malloy, UX Strategy & Research Consultant, Toronto, Canada

"If you want to learn about how to use analytics and other quantitative metrics to help improve UX this course is for you!"

Yalcin Kaya, Growth Analytics Marketing Pty Ltd, Sydney, Australia

"I highly recommend the class. It provides tools to start using UX metrics right away, even if you don't have a background on the subject. The class is filled with practical exercises and insightful information, even for pros."

Rute Frias, Körber Digital, Porto, Portugal

"Loved it. So many resources that Kate shared will keep me very busy learning more."

Munira Girnary, Seattle USA

"Kate was an excellent instructor and provided copious additional resources for further reading and practice."

Meredith Maines, Home Depot, Houston, USA

"I'm totally new to this information so it was very helpful and it didn't get into the weeds too much. Course description was very accurate to actual content of the course and met expectations."

David Mosemann, EnergyCAP Inc., State College, PA United States

"I felt more confident in what I already know about success metrics, and also expanded my understanding of UX benchmarking metrics and data sources."

Sarah, San Francisco, CA, USA

"Although having previous knowledge of the topics covered, the examples presented during the class were great to consolidate my understandings on the matter and to validate some of the notions I had to measuring UX and ROI. The examples presented were clear, and very helpful as a base point of ideas as to how I may apply measuring UX in my professional context! I'd definitely recommend it."

Maximiliano Maggioni, Casavo, Milan, Italy

"This is good for those more on the UX research side of the house. Since I wanted to be more general in my UX practice, I wanted to learn as much as I can and this course fits the bill. Really engaging and learned alot!"

Henry Tom, JPMorgan Chase, New York City, USA

"Nice basis on how to measure UX. Refreshing memory and has brought clarity for me in distinguishing between the right use of quantitative and qualitative usability research. So doing the right research right. As a result of this course I am now better able to convince clients to change from a feature driven organisation to a value driven one. Enlightening!"

Rémon van den Bergh, Online Department, Rotterdam, Netherlands

"I liked very much the structure and that fact that now I can put labels on notions that I knew about, but couldn't name them. I also liked the given examples."

Oana Angheloiu, METRO SYSTEMS Romania, Bucharest, Romania

"I do like the course a lot and it helped me a lot to have all information regarding UX measurement and ROI at one place. It as well helped to know how to argument as for the UX measurement and how to be ready to argument ROI of UX but as well always keep in mind that this is only an indication."

Johana Horáková, ŠKODA AUTO, Mladá Boleslav, Czech Republic

"A key course for anyone interested in how to measure and communicate the value of UX in ways that resonate with your organization. This course has a great combination of overall principles, specific methods, and case studies that help you connect the material to the real world!"

Kelly Dagan, Amherst College Library, Amherst, USA

"It is a really valuable course, it can help us to align our work with stakeholders and allow them to understand what is the benefit of the UX for our business to be all on the same page."

Reem AlShabanat, Riyadh, Saudi Arabia

"Definitely recommend this. I think it should be a mandatory training for everyone working with UX. It opens a lot of negotiation doors to be able to present results, evaluate potential of changes, help people understand starting point and progress with time. Great one!"

Aleksandra, P&G, Warsaw, Poland

"Knowing how to measure the success of my work is essential for improving the maturity of my design process. And this course nailed this objective by leading us into the process and methods of gathering the metrics, keeping track of it, and linking them to important business indicators. Loved the resources and activities."

Sérgio Fontes, Guava Software, Recife, Brazil

"Really useful intro, as it can be intimidating for a qualitative researcher to look at numbers! Feel like now I have a lot to take back to my company and looking forward to implementing what I have learnt!"

Dasha Veysey, Zoocha Ltd, London, UK

"The ultimate goal of the course gets into some mathematical calculations and somewhat of an understanding of equations. So, you may not need to go that far, but benchmarking is a great tool to asses where you're at in a project and the course is almost 90% that until you get to ROI calculating at the end. I benefited from taking the course. I liked the presentation method as well as the presenters methods."

Mike Lindberg, BYU, Provo USA

"This course provides methods and examples that are useful and relevant to my company. I planned some great 'baby steps' during the course and have a good idea of what I'd like to do in the larger scheme of things."

Crystal Cary, Frazer Computing, Inc., Canton, New York, USA

"ROI and maths can be intimidating for designers, so this is a great way to ease yourself into benchmark and metrics, with some trusty hands to guide you."

Acacia Pereira De Almeida, Vonage, London

"Gives a very complete overview on the topic without getting into the nitty gritty details. It would be great to follow up and go into the nitty gritty, but I understand that can be done by attending other courses. I liked that there was some variation in simple examples and more complex situations. I find the work situations are always so much more complicated than what you see in these courses usually, so it's great that's being recognized!"

Sylvie Claes, Amsterdam, Netherlands

"It was a great course to understand the fundamentals of UX benchmarking and how to think about it. I am new to this type of thinking and it was greatly beneficial."

Maria Vidart-Delgado, Ad Hoc, LLC, WALTHAM, MA, United States

"I would tell others that this is a great class to get you started on UX and ROI. I definitely benefited from taking this course, and through it my understanding and comfort level for ROI has gone from a shoulder shrug (I have no idea where to start), to having confidence and tools to start or participate in measuring UX and ROI in my organization."

Brian Byers, Sandia National Laboratories, Albuquerque, USA

"I'd tell people who want to be in the area of UX research that this somehow it's a mandatory course. I'm enjoying it a lot!"

João Matos, EY, Lisboa, Portugal

"Kate really does put a twist in numbers and statistics making them easier to understand! Keep up Kate! (even with nerdy jokes)"

Nelson Delcado, Nos Innovation