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Articles

Kathryn Whitenton

Kathryn Whitenton is Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.

@kwhitenton

Articles and Videos

  • Triangulation: Get Better Research Results by Using Multiple UX Methods

    Diversifying user research methods ensures more reliable, valid results by considering multiple ways of collecting and interpreting data.

  • Better Forms Through Visual Organization

    How to organize and lay out your form fields and their labels to make data entry easier for users.

  • Navigation Menus - 5 Tips to Make Them Visible

    If users don't notice a navigation menu, they won't use it, and website usage will plummet. Here are 5 design guidelines to increase the visibility of navigation menus.

  • The Need for Speed, 23 Years Later

    In spite of an increase in Internet speed, webpage speeds have not improved over time.

  • Risk of Copying Famous Companies' Designs

    If a website or company is big and famous, should you copy their design for your own site? Likely not, because good UX depends on context, and your situation could be quite different than a world-famous company's circumstances.

  • The Risks of Imitating Designs (Even from Successful Companies)

    Even great companies make mistakes. Don’t risk your UX by assuming it’s safe to follow a design pattern just because it’s used by a successful company.

  • Unmoderated User Tests: How and Why to Do Them

    The 6 steps for running unmoderated usability testing are: define study goals, select testing software, write task descriptions, pilot the test, recruit participants, and analyze the results.

  • What Is a Conversion Rate, and What Does It Mean for UX?

    Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.

  • Tools for Unmoderated Usability Testing

    Many platforms for unmoderated usability testing have similar features; to choose the best tool for your needs, focus on the type of data that you need to collect for your goals.

  • A/B Testing 101

    What is A/B testing, and why should you consider this method for measuring the business value of design changes?