Articles

Hoa Loranger

Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 20 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability.

Articles and Videos

Homepage Links Remain a Necessity
July 23, 2017Jul 23, 2017 | Article: 4 minutemins to read
A site logo linking to the homepage is not enough. Logo design and placement, as well as the presence of a text link to the homepage affect success of navigation to homepage.
Writing Digital Copy for Domain Experts
April 23, 2017Apr 23, 2017 | Article: 8 minutemins to read
These tips for writing web content for specialized audiences will help you sound authoritative and bolster your credibility. Professionals want content that is easy to scan, factual, and verifiable.
7 Tips for Presenting Bulleted Lists in Digital Content
April 9, 2017Apr 9, 2017 | Article: 5 minutemins to read
Bullet points help break up large blocks of text, make complex articles and blog posts easier to grasp, and make key information stand out.
Accounting for UX Work with User Stories in Agile Projects
March 12, 2017Mar 12, 2017 | Article: 5 minutemins to read
To make UX activities visible, break user stories into UX and development subtasks, add UX to Kanban boards, and include UX acceptance criteria and story points.
The State of UX Agile Development
February 5, 2017Feb 5, 2017 | Article: 5 minutemins to read
New research shows UX making strides in infusing user-centered design approaches into Agile development processes.
Microcontent: A Few Small Words Have a Mega Impact on Business
January 29, 2017Jan 29, 2017 | Article: 6 minutemins to read
Well-written, short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.
Psychology Makes You a Better UX Designer
December 23, 2016Dec 23, 2016 | 2 minutemin video
Understanding psychological processes like memory, information processing, and cognitive biases can help designers make better decisions.
The Negativity Bias in User Experience
October 23, 2016Oct 23, 2016 | Article: 5 minutemins to read
People remember the bad more than the good. Users’ tendency to identify flaws in designs raises the bar for what they consider acceptable.
Top 10 Tips for UX Success From Agile Practitioners
August 28, 2016Aug 28, 2016 | Article: 9 minutemins to read
125 practitioners share their experience and success stories for improving user experience in Agile projects.
Minimize Design Risk by Focusing on Outcomes not Features
August 14, 2016Aug 14, 2016 | Article: 6 minutemins to read
Resist the urge to lead with implementation. Once you know what the need is, you’ll know what to build.
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