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Articles

Lexie Kane

Lexie Kane is a User Experience Specialist with Nielsen Norman Group. Prior to joining NN/g, she worked as a UX Designer for complex financial information systems and she also has extensive experience designing websites and games and in doing user research. She combines her background in psychology with her design and usability experience to drive insights into user behavior that form the basis for increasing the business value of interactive systems.

Articles and Videos

  • Interface Copy Impacts Decision Making

    The language used in interfaces influences the decisions that our users will make. Manipulative copy nudges users towards making choices that are against their best interests.

  • Fitts's Law

    Fitts's Law describes how long it takes a user to hit a target in a graphical user interface (GUI) or other design, as a function of size and distance. Understanding this law helps us design better buttons, forms, lists, and other interactive elements.

  • The Peak–End Rule: How Impressions Become Memories

    Cognitive biases change the way that we recall past events. The peak–end rule focuses our memories around the most intense moments of an experience and the way an experience ends.

  • Designing Effective Infographics

    Information graphics translate data into a visual medium that is easy to understand and engaging, aiming to integrate text and pictures.

  • Translation and Localization

    The language of your product is important when communicating with a global audience. Translation and localization are two different levels of adaptation.

  • The Availability Heuristic

    People make decisions based on the information that is most readily available to them. Understanding how the availability heuristic works will help you design for the way people think.

  • Personalization versus Customization

    Users expect that the content they see will be relevant to their individual needs. Personalization and customization are techniques that can help you ensure that users see what matters to them.