Articles

Don Norman

Don Norman is co-founder and Principal Emeritus of Nielsen Norman Group. He is a member of the National Academy of Engineering, has been awarded three honorary degrees, and is the founder and director of the Design Lab at the University of California, San Diego.

Articles and Videos

Are You a Cognitive Designer? (Don Norman)
November 3, 2017Nov 3, 2017 | 1 minutemin video
Don Norman answers the question people often ask: What kind of a designer am I?
Design for How People Think (Don Norman)
October 13, 2017Oct 13, 2017 | 3 minutemin video
Design for how people are, not what you want them to be.
Human Technology Teamwork: The Role of Machines and Humans in Good UX Design (Don Norman)
July 21, 2017Jul 21, 2017 | 2 minutemin video
Design technology to be a collaborator—a team worker. Allow people to do what they are good at rather than force them to act like machines.
Thumbs Up for Solving Non-Linear Reading Needs
April 7, 2017Apr 7, 2017 | 4 minutemin video
The user-experience benefits of a design that makes it easier to navigate complex information and return to previous locations.
Motorist Trapped in Traffic Circle by Autonomous UX
April 1, 2017Apr 1, 2017 | Article: 2 minutemins to read
Allocating too much autonomy to technology can degrade the user experience by disempowering users to the extent that they can’t escape the computer’s decisions.
Technology Forces Us To Do Things We're Bad At. Time To Change How Design Is Done (at jnd.org)
January 25, 2017Jan 25, 2017
Distractibility isn't a human problem; it's a design problem. We need to reverse the normal technological strategy of asking people to fill in for gaps in machine performance. Instead, we should require machines to fill in for gaps in human performance.
Design, business models, and human-technology teamwork (at jnd.org)
January 19, 2017Jan 19, 2017
Technology is undergoing rapid change, which means that business models must change as well.
Emotional Design
August 4, 2016Aug 4, 2016 | 2 minutemin video
Discover the 3 levels of emotional response, and how emotion affects value judgments and how user behavior impact UX.
The Design of Everyday Things
July 14, 2016Jul 14, 2016 | 2 minutemin video
Find out the inspiration behind Don Norman's book, The Design of Everyday Things.
Don Norman on the term "UX"
July 2, 2016Jul 2, 2016 | 1 minutemin video
We asked Don what he feels about the way people are using terms like “UX” and “user experience” these days.
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