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Articles

Bruce "Tog" Tognazzini

Bruce "Tog" Tognazzini is a principal with the Nielsen Norman Group, the "dream team" firm specializing in human-computer interaction. Tog was lead designer at WebMD, the super-vertical start-up founded in February, 1996 by Jim Clark, founder of Silicon Graphics and Netscape. Before that, Tog was Distinguished Engineer for Strategic Technology at Sun Microsystems. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple's Human Interface Evangelist. Tog has published two books, Tog on Interface and Tog on Software Design, both from Addison Wesley, and is currently publishing the free webzine, "AskTog."

Articles and Videos

  • How to Achieve Painless Registration (at asktog.com)

    I'm about to give you a number of ways to increase sales on ecommerce sites and increase sign-ups on service sites, but first, raise your hand if you personally, when surfing the web, enjoy registering to use a site.

  • Restoring Spring to iPhone/iPod Touch Springboard (at asktog.com)

    The killer app for the iPhone/iPod Touch is the App Store. 85,000+ apps have been written and, via the App Store, 2 billion copies of those apps have been downloaded. Apple gets 30% of the revenue; the developers, 70%. Everyone has been making a lot of money.

  • Inclusive Design: Part 1 (at asktog.com)

    Have you ever thought about what it would be like to be disabled? Well, you better start thinking about it!

  • Apple's Flatland Aesthetic, Part 1: The Mac (at asktog.com)

    Appleland is becoming progressively flatter and, at the same time, less usable. Properly-designed interfaces scale, so that they support the new user as well as the expert.

  • Slashing Subjective Time (at asktog.com)

    The typical web experience is a series of slow, stuttering steps, punctuated by moments of utter boredom. We can do better, and we can do it without faster processors, servers, or networks. How? By taking advantage of subjective time.