Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.
'Chrome' is the user interface overhead that surrounds user data and web page content. Although chrome obesity can eat half of the available pixels, a reasonable amount enhances usability.
Net Promoter Score (NPS) is a simple satisfaction metric that's collected in a single question. While easy to understand, it's insufficiently nuanced to help with detailed UX design decisions.
Our user research revealed 5 key reasons people have unfollowed a company's social media accounts. The study also found tips to reduce unfollowing behaviors.
The words in your interface can help establish your product’s personality. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Jakob Nielsen answers the question of how users' perception of artificial intelligence products and their user experience may be impacted by the way these services are promoted by vendors.
Go beyond a brand or UX style guides to create engaging, consistent user interfaces. At the same time, fit design activities within in short development cycles, spending the least possible development time and money.
A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across pages and channels.
The name of the intranet, its logo, and the visual relationship with the company’s external website are key elements to consider when establishing a brand and an identity for your intranet.
Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.
Branding elements and interaction design guidelines can bridge the gap between how a company constructs its identity and how its customers experience it.
NPS is a loyalty metric that correlates well with perception of usability, is easy to understand and administer, but has limitations for understanding and evaluating UX when used in isolation.
A two-part experiment found that different tones of voice have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.
A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.
'Chrome' is the user interface overhead that surrounds user data and web page content. Although chrome obesity can eat half of the available pixels, a reasonable amount enhances usability.
