Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened.
When emergency situations impact retail operations, stores must inform customers of resulting changes to services with salient communications across all channels.
Status trackers are pull; progress updates are push. Both are used to track the delivery of a product or service. When they work together effectively, users are informed and in control.
Your customers want email newsletters that provide immediate utility. Thoughtful layout, image choices, and formatting will help you win over subscribers on your mailing list.
Newsletter recipients expect high-quality images, but excessive focus on graphic design can result in emails that are illegible, unusable, and can’t deliver on business goals.
Focus on the first 40 characters. Descriptive and well-written subject lines allow recipients to make an informed decision to get more details or move on.
Mobile use strengthens email marketing's benefits by offering ubiquitous newsletter access, but it also introduces new usability limitations for template design.
Automated email can improve customer service, strengthen relationships, and help websites bypass search engines. But most messages fared poorly in user testing and didn't fulfill this potential.
Newsletter usability has increased since our last study, but the competition for users' attention has also grown with the ever-increasing glut of information.
The Washington Post's email newsletter earns a high usability score. It's particularly good at setting users' expectations before they subscribe, though the unsubscribe interface has some problems.
Both candidates for president of the United States offer email newsletters with much good content to excite supporters, but miserable subscription interfaces and several other usability problems.
E-newsletters that are informative, convenient, and timely are often preferred over other media. However, a new study found that only 11% of newsletters were read thoroughly, so layout and content scannability are paramount.
Your customers want email newsletters that provide immediate utility. Thoughtful layout, image choices, and formatting will help you win over subscribers on your mailing list.
Email is a powerful way to reach customers, but overdoing it is risky. Let users know up front that you'll respect their mailboxes. Otherwise, they won't give their email addresses, and you'll lose a unique channel for marketing and customer service.
Mailing list content must be ultra-short. Provide separate email addresses for subscribing and unsubscribing and include info on how to get off in every mailing list message. Improved usability increased subscriptions by 128% in one case study.
Epinions and Google join
eBay in maintaining independent ratings of the quality of products,
websites, and auction sellers, leading to better customer service
and helping users make informed buying decisions.
