Shifting an Engineering Driven Company to Be User Centered

Summary: Jakob Nielsen answers the question of how one can transform an organization from being focused on engineering to being focused on customers' needs.

https://www.youtube.com/watch?v=QprCSLzwhg4

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Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.

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