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Observe, Test, Iterate, and Learn (Don Norman)

Summary: There isn’t a next time in product development. You must always study to keep up with the product cycle.

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https://www.youtube.com/watch?v=JgPppwsocRU

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Don Norman is co-founder and Principal Emeritus of Nielsen Norman Group. He is a member of the National Academy of Engineering, has been awarded three honorary degrees, and is the founder and director of the Design Lab at the University of California, San Diego.

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