Analytics and User Experience

"Take this course if you've ever had to go over button colors or names because you'll learn a practical and defensible approach."

 

"I was nervous to join this course because I've taken statistics /analytics classes before and have often been lost. In this course, I was able to not only retain but relate to every example used! I could truly see how the tactics and methods could be used in my quantitative studies. Thank you for all of your hard work and dedication to teaching UX!"

Waz Pinard, Google, San Francisco

"A good balance of practical exercises, examples and theory. I love the mixing in of research that you guys do, plus real examples and best and worst practice."

Don Foster, Accenture

"I would tell people if they want to understand a practical approach to incorporating analytics into their UX research, then they should take this course. It helps to really prioritize what you work on too."

Sarah King, The American Psychological Association, Hyattsville, MD US

"A comprehensive introduction to the principles behind gathering, interpreting, and communicating analytics. Regardless of the platform(s) you're using, this course is full of insights that will improve your analytics practice and inspire you with new possibilities!"

Kelly Dagan, Amherst College, Amherst, USA

"I would describe this class as useful for anyone who is seeking user logs/behavioral data to get a better understanding of how people are interacting with a website or software. It is more geared to those who work in consumer/commercial applications (I work in what NNG describes as 'complex applications,' ) rather than those of us building desktop software tools, but the measurement principles are extensible to many domains."

Laura McNamara, Sandia National Laboratories, Albuquerque, NM

"I've definitely benefited from taking this course since I needed this knowledge for my job and to improve my skills. I've found the content insightful and very useful. I was expecting a bit more interactive sessions and practice (especially the first day) and luckily we had them during the second day! It was good to interact with other participants and the exercises were a great way to put in practice what we learned. There were also some participants very knowledgeable, I've found their insights valuable in the chat.
I would highly recommend the course to someone that wants to improve their knowledge about analytics and research, from the UX perspective."

Diana Balzarini, Ricardo AG, Zug, Switzerland

"I thought the instructor was excellent. She explained things in a manner that all levels can understand. I loved that the course was interactive. It was great to be able to converse with the instructor and to have the opportunity to work with other UX professionals in the breakout sessions."

LeeAnn Wilcox, ARUP Laboratories, Salt Lake City, UT USA

"Kathryn is a great teacher. Clear presentation, good speed, always finished on the minute. She kept an eye on the chat and selected quite a lot of the comments / questions for elaborations."

Bernhard Snizek, SWECO Denmark A/S, København V, Denmark

"Take this course! It has definitely opened up my mind to approaching user and usability research in multiple angles. I especially love the concept of Triangulation. One approach might give us an answer, but it takes a couple different approaches to really arrive at a conclusion."

Justine Benoit, BigBear, Inc., DC, USA

"The course exceeded my expectations. I learned many new things. All use cases displayed in class were important for retaining content."

Roberta de Medeiros Fernandes, SERPRO, Brazil

"It's an excellent course for those who want to better understand how using analytics factors into the overall UX for our users. The course was well structured and the teacher did a fantastic job presenting all the information while addressing questions from the group."

Dustin Martinka, T-Mobile, Issaquah, United States

"Concrete, excellent examples given, appreciated data throughout backing up those examples. Instructor is a strong presenter & facilitator."

Clint Nieuran Legacy Foundry

"I feel empowered to make a strong case for or against proposed redesigns based on my analyses."

Angela Runnals, Simon Fraser University

"The course had the right blend of how to, strategy and practical application and the exercises really helped to reinforce the lessons in the moment. Not just what and how, but why. Thanks!"

Jill Becker, Seattle

"Although I have an analytics background, there were many ideas presented that I hadn't considered as they apply to UX. I now have a lot of exciting work to do!"

Jennifer Pritchard, IGS Energy

"The course was very interesting and useful. Well-organised and clear. Case studies and real examples from tools (such as Google Analytics) were helpful and the instructor was very good. Thank you."

Yair Baker, goHenry

"Great summary of the core concepts of using analytics to better UX, with lots of case studies and practical tips. Food for thought."

Rafal Borkowski, UXOX.PL

"Solid complete knowledge deliciously served. Thanks!"

Mateusz, UXOX.PL

"The content and the delivery is spot on. I learned a lot in regards to the analytics tools and how to leverage them by backing them up with UX principles."

Essa Haddad, Ztar Mobile Inc.

"After years of fighting people blindly relying on analytics I finally have proper arguments to fight back."

Molinaro, Codeweavers

"A great introduction to analytics which leads into not only understanding the data but also how to draw conclusions from it."

Adam Clifton, Pop Creative

"As a crash course in analytics, this was perfect for me. It overviewed the process, the recommended methods, the benefits and limitations of each method and best practices in communicating effectively to stakeholder."

Edward Enrique, District Attorney of New York

"I left this course with a much better understanding of how to use analytics in design and research."

Elizabeth Boulet, FL

"This course is directly relevant to anyone who wants to back up qualitative user research with quantitative analytics data. I will absolutely use what I learned in this course as soon as I return to the office."

Joshua Randall, Cleveland, OH

"This was amazing for someone going from web analytics tactical tasks to wanting to become more strategic — Thank you!"

Meredith Walker, Stanley Black & Decker

"This is excellent, through, and informative look into how to use and apply analytics to user experience goals. Reminds me of back when I thought I knew how to use Photoshop but then took a class and realized there is so much more!"

Sean Clark, AACP

"Very informative and especially relevant to my work. I feel like I've learned a lot of top tips to better use analytics."

Simon Adams, Capgemini

"Aurora is a great teacher — attentive and helpful."

Michele Harper, Designory

"Awesome, well-timed way to present a dense, but completely useful content. Well Done!"

Rishawn Williams, State Farm

"Very useful, inspiring, easy to understand and opened a window for me to integrate UX activities from discovery to evaluation and improvement. This area is my weakness and certainly this class offered me great knowledge and resources to grow with. Very appreciated."

 

"I recommend this course to everyone who wants to get useful tools to evaluate there products and optimize them. It is clear and good introduction in this field"

Helena Polybank, Buenos Aires, Argentina

"Super helpful to understand how I can team up with the analytic specialist in my department to get more data that will influence my UX projects."

Karly Cunningham, Northwell Health

"This course is a fantastic introduction to the analytics landscape and those tools driving the UX market today."

Kevin Alvey, IntelliDyne, LLC

"One of the really great features was the courage of how analytics must be paired with other methods of user research. Very compelling information to take back to my team."

Beth Gray, Kroger Co

"This really helped me to connect the dots when it comes to analytics and how to use them in UX."

Coral Herman, SocialCentiv

"This is a very intensive course. The content is comprehensive, down to the earth and easy to absorb."

Nie Zhenzhi, Tribal DDB

"Very informative. Gave me so many ideas I have been emailing my company non-stop with questions."

Marens Henry, BOE

"Really like the case studies. They provided good insight into how to turn analytic findings into a UX hypothesis and actions."

 

"I've taken a Google Analytics course before but this was much better in that Aurora explained the hows and whys of analytics analysis. She provided great real life pointers to use immediately. Thank you!"

 

"I really like the 'real' examples. It cleared up most of my questions w/o asking."

Daniel Abney, Bentley

"Aurora delivers exceptional material and gives great insight for analytics in many different contents. While I do work in enterprise and the course was strongly based in consumer facing work, the principles applied here have been extremely helpful and has been my favorite class"

 

"Great examples! A lot of insights and easy to digest complicated patterns and analysis. Best course on analytics I could imagine. Great speaker!"

Aleksandra Klos, Roche Polska

"Very useful range of skills and techniques, and fantastic use of case studies to reinforce the ideas! Well done, and thanks!"

Flora MacLeod, IBM, London

"This course allows me to connect the dots of what analytics metrics can be used to enable a better way of making data based decisions."

Kyle McBride, Betsson Group, Malta

"Perfect, really matched the course! Kathryn Whitenton was efficient in her delivery of content. This course was full of actionable content. Really hit the mark in terms of what I needed to know."

Valerie Miller, United Way Worldwide

"This is a good overview for a UX person who doesn't deal a whole lot with analytics. Course will really help a person when trying to justify UX decisions to clients."

Chris Carpenter, Christian Broadcasting Network

"The case studies clarify the multiple ways different metrics can be applied so you can use data to validate UX based choices. Very helpful for onboarding of stakeholders in company."

N. van Ommeren, Bol.com

"The course was the reason why I came to the NNG Conference. I consider myself intermediate with analytics and would say this class was high quality. Excellent, fantastic, not enough of this in the UX space. I was mentally stimulated throughout the entire session and will walk away with great information. The quality of instruction was very high. I was challenged from start to finish. This exceeded my expectations."

Kristi Olson, Deluxe

"Kathryn is an excellent speaker, and really knows her stuff. For a day about Analytics and statistics it was very engaging and entertaining."

Ian Murdoch, University of Perth

"Aurora's down to earth teaching and simple examples eased my fears and made me feel less intimidated by this subject — I plan to try out her strategies immediately."

Raven Moore, CDK Global

"This was a great course. We haven't been great about using analytics to tell if our projects are successful. I'm excited to go back and add metrics goals to my project plans."

Jan Krepelka, PMMI Media Group

"Great class, great teacher. She has a style that's very smooth and easy to learn from."

Jamal Momon, Cheetah Digital

"I am impressed that Kathryn is able to answer difficult questions proficiently. Her explanations of the metrics helped me understand how to perform my analysis more accurately (eg visit duration & cohort analysis)."

Chris Soh, Housing & Development Board, Singapore

"Kathryn did an excellent job of providing practical application and answering questions, as well as affirming that the data is important but the way you use it makes the difference in creating better user experiences."

Natalie Brown, NewCity, Spartanburg, SC

"This course was perfect for me. It not only reinforced some of the things I vaguely knew about, but also taught me a bunch of new things as well. It was the right amount of depth in that I'll able to take what I learnt and apply it to my work, but not overly deep that it would overwhelm me (since we only had several hours of time for this course). Excited to do more courses in the future!"

Euphemia Wong, Vancouver

"In this course you will learn the theory and reinforces it with practice through exercises. Great starting point to start understanding the analytics of your sites and apps."

Serguei Orozco, Amazon, Seattle

"This course is a great way to dig into the methods of triangulating analytics and user research. I plan on using what I learned on my next project."

Tia Escobar, Web.com Group

"Great number of resources, definitely expanded my knowledge on the subject and I feel I will be able to communicate better with the insights team in my role as Product Designer."

Lucia Amado, Dublin, Ireland

"Kathryn has a thorough knowledge in the area of Analytics and she shared key learnings from real world case studies and her research experience. She is definitely a great advocate of recommending pragmatic solution while dealing with challenging business situations."

Amit Bakore, Synerzip, Pune, India

"If you want to learn about the benefits of Analytics in UX this is the right course! It walks you through the discovery phase, to the analysis, and even helps you with the storytelling. Great course!"

Gemma Trigueros, Montreal, Canada

"It totally opened my mind to different perspectives. In this class you learn how to group information, organise your data and approach a problem in multiple ways in order to find various possible solutions."

Katerina Foskolou, Atypon, Athens, Greece

"I highly recommend this to anyone who wants to make more data-driven design decisions. Course teachers designers to think in terms of results and how we could investigate & achieve those."

Jessica Dee, SAP, Cupertino, USA

"I really enjoyed various methods of collecting analytical data and the case studies shared in this course. Kathryn Whitenton explained them with plenty of examples and exercises. I would recommend this to everyone in my team."

Monalisa Satpathy, SAP, Ariba, Dublin, Ireland

"Whether you are an analytics or UX geek, the explanation of metric concepts are translated well to both fields. Looking forward to using what I learned today right away. Thank you!"

Andreina, Nutley, NJ. USA

"Fantastic course with relevant content delivered skillfully and with well-crafted slides. Well-conceived for the intelligent "layperson" with a bit of background and experiments but no statistics education.
Loved the "apples and oranges slide, Kathryn!"

Dawn Neal, Freelance UX Professional, Redwood City, USA

"This course is great for any experience level, and the information is presented in a clear and concise manner."

Rachael Moses, Abercrombie & Fitch, Columbus, Ohio, USA

"This is a great course with lots of case studies explaining the concepts of analytics and testing methods, and decision making models for what to do, on a high-level. Good for people new to using analytics in design, or already using but want to expand knowledge on methods and situations."

Jamie Low, Government Technology Agency, Singapore

"This course offered something the design team can implement right away. With the instructions and course materials, designers and researchers can avoid many data analytics and A/B testing mistakes in the future."

Chenyan Li, Renovation Brands, USA

"As a manager of a UX team, I've often felt like I don't know what quantitative metrics make sense for us to be reporting on, but this course helped me narrow down assumptions, discover new key KPIs to track, and validated others that I felt might be powerful, but wasn't quite sure."

Vanessa Sigman, Clearlink, Salt Lake City, USA

"This course helps you bring the qualitative and quantitative metrics to the table and helps you understand analytics. In the past, the naming conventions for metrics on each platform confused me. This course helped shed light on the naming conventions."

Christopher Birkmeyer, Portfolio Recovery Associates, LLC, Richmond, USA

"From a conceptual point of view, this course was very easy to understand despite me not having loads of analytics experience or knowledge. What I really liked was that I felt the whole presentation put everything I knew together in a more orderly and logical way."

Alexandra Gruian, IDP Connect, Vienna, Austria

"Great course and very well-structured context. Really enjoyed Kathryn's class."

Divine Lakshmi, Dell Technologies, Austin, TX

"This is an incredibly rich course, essential for anyone desiring to learn more about how to perform tests based on analytics data and also how to understand your data from a practical UX perspective. Kathryn Whitenton really knows her subject and eases you into the depths of it."

Jonny Butler, Mile Two, LLC, Dayton, Ohio, USA

"Definitely take it on - as a developer who is completely new to this area of UX, I found it very easy to follow and the concepts simple to understand. Details were abstracted perfectly."

Rohit Shukla, Black Pepper Software Limited, Leamington Spa

"This course is a great fresh-up on how to tackle analytics in UX. It reinforces the principles of always asking questions first and apply a clear process in everything you do. I feel well equipped to convey this principles in my team now."

Jennifer, deskbird, remote-only

"A great course covering many of the important aspects of analytics related to UX research, and how different methods of gathering & analysing data can be combined in the best way with qualitative research. Kathryn is really good in presenting complex matters in an easy and comprehensive way!"

Erik Lindahl, STHLM Experience Lab, Stockholm, Sweden

"I benefitted from taking the course, it helped dispel some myths about analytics labelling and numbers across different websites and also helped frame some common analytics methods in different ways to help you develop your own process by considering how to do things differently from project to project."

Apoorva N, Seattle, USA

"I would recommend it for anyone in an analytics role who wants to learn how to generate actionable insights for clients."

Jenna Frkovich, RTI International, Durham, NC, USA

"Having used analytics for quite some time I feel like I finally know how to make the numbers tell the story."

Aaron Hoffert, Rocket Media